News Categories: News

• Savor and shop premium imports as beloved mascot “TOPSTER” leads a festive campaign parade alongside exclusive customer giveaways.

Bangkok, 18 June 2026 – TOPS, the food business under Central Retail, in collaboration with the New Zealand Embassy in Thailand and New Zealand Trade and Enterprise (NZTE), presents “Discover New Zealand: The Harvest, The Goodness”, bringing the freshness of New Zealand to Thai consumers through a curated selection of premium products and ingredients, including fresh fruits, quality produce, and premium food products. The campaign showcases New Zealand’s reputation as a world-class food producer under the “New Zealand Made With Care” philosophy, which reflects the country’s commitment to quality, environmental sustainability, and consumer well-being at every stage of production. Supporting the launch, TOPSTER leads “The Red Takeover Troop” mascot parade, promoting the campaign while delighting customers with special gifts and inviting them to embark on a delicious journey of discovery inspired by New Zealand. The campaign runs from now until 23 June 2026 at participating TOPS, TOPS FOOD HALL and TOPS ONLINE.

The opening ceremony was presided over by Ms. Clare Wilson, General Manager – International at New Zealand Trade & Enterprise. Joining the occasion were Ms. Suzy Fewtrell, Trade Commissioner (Malaysia and Thailand), New Zealand Trade & Enterprise; Ms. Chatjen Tantakhom, Country Manager (Thailand, Laos, and Cambodia), New Zealand Trade & Enterprise; and Ms. Lily Dalton, Second Secretary (Trade and Economic), New Zealand Embassy. On this occasion, Central Food Retail executives, led by Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail; Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of  Central Food Retail under Central Retail; Mr. Benjamin Criballet, Head of Food & Beverage of Central Food Retail under Central Retail; and Mr. Brian Hill, Head of International Business and Partnership of Central Food Retail under Central Retail, were on hand to welcome the New Zealand delegation, recently at TOPS FOOD HALL, Central Park.

Complete the Kiwi culinary experience with a selection of premium products and quality ingredients that reflect New Zealand’s reputation as a world-class food producer. Highlights from a variety of categories include:

• Farm Fresh Produce – Experience the freshness of New Zealand’s finest growing regions with a selection of premium fruits celebrated for their distinctive flavours and exceptional quality. Highlights include Ambrosia apples, known for their naturally sweet, honey-like taste; Envy apples, prized for their crisp texture and balanced sweetness; Jazz apples, offering a refreshing sweet-tart flavour; Koru apples, featuring a juicy crunch and distinctive aroma; and Zespri Kiwifruit, renowned for its luscious sweetness and rich nutritional benefits. Every bite delivers orchard-fresh goodness, as if picked straight from the farm. 
• Premium Meat & Dairy Delights – Discover the exceptional taste of New Zealand’s finest natural ingredients. Enjoy Pure South New Zealand Premium Beef, sourced from cattle raised on natural grass pastures, delivering tender texture and a clean, well-balanced flavour in every bite. Complement your meals with Mainland Dairy Cheese, a premium New Zealand cheese renowned for its rich taste and smooth creaminess, perfect for elevating both special occasions and everyday favourites. Also experience Westgold, a premium butter from New Zealand made from grass-fed cows, featuring a rich golden colour, and a creamy, smooth and delicate texture that delivers natural goodness in every bite.
• Gourmet Grocery & Artisan Treats – Explore a curated selection of Kiwi favourites that food lovers won’t want to miss. Indulge in Whittaker’s Chocolate, premium palm oil-free chocolate in convenient mini sizes that deliver rich, authentic cocoa flavour in every bite. Enjoy the delightful taste of Frooze Balls, chocolate-coated coconut-filled treats; Canterbury Biltong, flavourful air-dried beef crafted to perfection; and Rutherford & Meyer Cheese Wafers, gourmet cheese wafers perfect for social gatherings on any occasion. For better-for-you snacking, discover Heartland Potato Chips, made without MSG and trans fats, as well as Serious Popcorn, a delicious popcorn range seasoned with natural ingredients to satisfy health-conscious snackers.
• Healthy Living & Everyday Wellness – Nourish your everyday routine with a selection of wellness-focused products from New Zealand. Highlights include Manuka Doctor Honey, renowned for its naturally occurring MGO content; Boring Oat Milk, a rich and creamy oat milk that is equally enjoyable on its own or paired with coffee; and
  Nice & Natural, a range of carefully selected grains, nuts, and wholesome snacks crafted for healthier everyday enjoyment.

Adding to the experience, the campaign brings together 22 featured brands, inviting shoppers to discover the flavours, quality, and innovation that define New Zealand’s food and beverage industry. Visitors can enjoy product tastings while learning about the heritage, expertise, and uniqueness that have earned each brand global recognition. These special brand activations will be held every Friday, Saturday, and Sunday throughout the campaign at TOPS FOOD HALL Central Park, TOPS FOOD HALL Central Chidlom, and TOPS FOOD HALL CentralWorld. 

Embark on a journey to discover the charm of the Southern Hemisphere and shop a curated selection of premium products from Kiwi land at “Discover New Zealand: The Harvest,
The Goodness,” from now until 23 June 2026 at participating TOPS and TOPS FOOD HALL, as well as TOPS ONLINE. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official: @TOPSThailand

#TOPS #EveryDayDISCOVERY #DiscoverNewZealand
#TheHarvestTheGoodness #NewZealandMadeWithCare

• Bringing a Caravan of Premium Seasonal Fruits Directly from Orchards to Consumers, TOPS Aims to Increase Purchases of Eastern Fruits by 30%, Reinforcing Its Position as “The Destination for Eastern Fruits.”

Bangkok, 4 June 2026 – TOPS, the food business under Central Retail, in collaboration with the Department of Internal Trade, Ministry of Commerce, is joining forces to drive and stimulate domestic consumption of Thai fruits under the concept “Thailand: The Land of Tropical Fruits.” The campaign showcases a curated selection of popular seasonal fruits from Thailand’s eastern region, including durian, mangosteen, rambutan, longkong, and GI-certified pineapples such as Trat Golden Pineapple and Rayong Golden Pineapple, delivered directly from orchards to consumers nationwide. The initiative aims to support Thai farmers by helping distribute seasonal produce and expand market opportunities, following strong consumer demand for eastern Thai fruits in 2025, which drove fruit sales growth by more than 30%. Most recently, TOPS launched the “Fruit Eastival: Serving the Freshness of Eastern Fruits” campaign, bringing a caravan of premium durians and seasonal fruits sourced directly from orchards across Eastern Thailand for consumers to enjoy fresh throughout the season. The campaign runs from today until 30 June 2026 at TOPS, TOPS FOOD HALL, TOPS DAILY, Jing Jai Farmers’ Market, and TOPS ONLINE. The initiative reinforces TOPS’ positioning as “The Destination for Eastern Fruits”, the go-to destination for premium fruits from Thailand’s eastern region — while targeting a 30% increase in the purchase of eastern Thai fruits in 2026.

Mr. Wittayakorn Maneenetr, Director General Department of Internal Trade, Ministry of Commerce, disclosed that, “In 2026, fruit output from the eastern region is expected to increase, particularly for durian, mangosteen, and rambutan. As a result, the Department of Internal Trade must accelerate proactive market management and distribution strategies to support the large volume of fruits entering the market during this season. Currently, Thailand is affected by a slowdown in exports, especially for rambutan, which has led to an increase in domestic supply. The Department of Internal Trade is urgently coordinating with operators, wholesalers, and retailers to purchase rambutan directly from local farmers in Trat Province and nearby areas to help absorb the produce and mitigate the impact on growers. This distribution of produce to various areas across the country is driven continuously through the cooperation of private sector partners.

This initiative aligns with the 2026 Fruit Management Policy directed by
Mrs. Suphajee Suthumpun, Deputy Prime Minister and Minister of Commerce, who tasked the Department of Internal Trade with establishing market linkages, managing seasonal yields proactively, and expanding distribution channels to stabilize fruit prices. Today, the Department of Internal Trade is driving the “Thailand: The Land of Tropical Fruits 2026” project alongside private sector partners, the Thai Chamber of Commerce, and farmer representatives to stimulate domestic fruit consumption. This campaign specifically spotlights premium produce from the eastern region—including durian, rambutan, mango, and GI-certified pineapples—sourced from the country’s key agricultural hubs to help distribute produce and generate income for Thai farmers.
This effort is strongly supported by the modern retailer “TOPS,” under Central Retail, which is bridging the gap between orchards and consumers nationwide through its extensive network of over 760 stores. For 2026, TOPS has scaled up its total nationwide fruit purchase volume from 8,400 tonnes to 11,000 tonnes, representing an increase of over 30%, serving as a vital collaborative force in supporting Thai fruits this season.

Beyond organizing promotional activities to stimulate domestic consumption of Thai fruits, all participating parties discussed expanding further distribution channels.
This includes offering curated Thai fruit gift baskets to add value and meet diverse consumer preferences, as well as driving the export of Thai fruits to international markets—particularly Vietnam, which remains a key market with a continuous demand for Thai produce. Starting next month, the Department of Internal Trade will closely collaborate with the Thai Chamber of Commerce and private sector partners to continuously procure and distribute Thai fruit yields to various commercial outlets. This strategic effort aims to effectively absorb the market supply and establish long-term price stability for Thai farmers.”

Mr. Piriya Kamoldechdecha, Head of Fresh Food of Central Food Retail under Central Retail, said, “Consumers today are placing greater importance on premium-quality Thai fruits and are increasingly choosing seasonal fruits, particularly those from Thailand’s eastern region, which continue to gain strong popularity. This is reflected in insights from TOPS customers in 2025, where sales of eastern Thai fruits grew by approximately 30%, accounting for as much as 15% of TOPS’ total fruit sales from various regions across the country. The six best-selling fruits from the eastern region were durian, mangosteen, rambutan, longkong, mango, and pineapple. At the same time, consumers are increasingly seeking premium fruits, rare varieties, and off-season fruits, reflecting a growing trend toward more diverse and personalized fruit consumption preferences. TOPS therefore remains deeply committed to continuously sourcing high-quality fruits from production areas nationwide throughout the year, in order to deliver a comprehensive, differentiated, and outstanding shopping experience that meets the evolving needs of modern consumers in every season.”

This year, TOPS is moving forward to support seasonal Thai fruits through direct procurement from farmers, community enterprises, and agricultural cooperatives nationwide. This initiative brings premium-quality fruits from key production areas in the eastern region—including durian, mangosteen, rambutan, longkong, mango, and pineapple—directly to consumers through both offline and online channels nationwide. This strategic effort efficiently helps distribute seasonal produce, stabilize market prices, and continuously expand market opportunities for Thai farmers. Simultaneously, TOPS has launched the “Fruit Eastival: Serving the Freshness of Eastern Fruits” campaign to elevate the shopping experience for premium Thai fruits during this peak seasonal period into a fully comprehensive experience.

For the ‘Fruit Eastival: Serving the Freshness of Eastern Fruits’ campaign, TOPS has gathered a caravan of premium-quality fruits sourced directly from orchards across the eastern region, allowing consumers nationwide to shop for fresh seasonal produce. The lineup is led by premium durians from ‘Suan Booncharoen’ in Chanthaburi Province, an orchard that allows its durians to remain on the tree for more than 120 days to achieve a fine texture, beautiful golden flesh, and a distinctively sweet and creamy flavor.
The campaign also features a curated selection of signature fruits from high-quality production sources, including GI-certified durians such as Koh Chang Chanee Durian, as well as golden rambutan, Rong Rian rambutan, and mangosteen from Trat Province, alongside other GI fruits and seasonal specialties. The delicious fruit caravan kicked off its first event from 8–12 May 2026 at the Thepharak branch, before moving forward to the Phatthanakan 30 branch from 22–26 May 2026, and continuing at the Thepharak and Bang Khae branches from 29 May–3 June 2026. The journey then continues from
8–11 June 2026 at the Government Complex (TOPS DAILY), followed by the Beehive branch from 19–23 June 2026, and concludes from 26–30 June 2026 at the Robinson Ratchaphruek branch.

In addition, TOPS remains dedicated to sourcing premium-quality fruits from the eastern region throughout the season—including durian, mangosteen, rambutan,
and longkong from key cultivation areas—delivering them directly to consumers nationwide. TOPS has set a purchasing target of over 1,500 tonnes of Eastern fruits, representing a 30% increase compared to last year, reflecting our ongoing commitment to distributing seasonal produce and supporting Thai farmers. This collaborative effort in sourcing Eastern fruits also plays a vital role in driving TOPS’ total nationwide Thai fruit procurement target for 2026, which is set at 11,000 tonnes—an increase of over 30% year-on-year—ultimately expanding market opportunities and generating a stable, sustainable income for Thai agricultural communities

TOPS remains committed to reinforcing its position as ‘The Destination for Eastern Fruits’—the go-to choice for consumers seeking premium-quality fruits from the eastern region, freshly delivered directly from orchards. Simultaneously, we continue to connect high-quality Thai fruits from local production sources to a wider consumer base, while operating under the principles of Responsible Sourcing in alignment with our ‘12 Missions to Sustainable Retail’ strategy and the ‘Small Acts Together’ philosophy. Through these dedicated efforts, TOPS aims to drive sustainable growth for farmers, communities, and Thailand’s agricultural sector by supporting produce distribution, expanding market opportunities, and generating a stable, long-term income,” concluded Mr. Piriya.

Experience the juicy freshness of premium fruits from the eastern region and high-quality Thai fruits sourced from renowned cultivation areas across the country through the ‘Fruit Eastival: Serving the Freshness of Eastern Fruits’ campaign. The event brings together a spectacular ‘Durian Caravan’ and a vibrant selection of seasonal fruits delivered directly from orchards, offering a complete, fresh-tasting, and one-stop shopping experience for consumers. The campaign runs from today until 30 June 2026 at TOPS, TOPS FOOD HALL, TOPS DAILY, Jing Jai Farmers’ Market, and TOPS ONLINE. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official: @TOPSThailand.

#TOPS #EveryDayDISCOVERY #SustainableRetail #SmallActsTogether #TOPSFruitDestination #FruitEastival

Bangkok, 29 May 2026 – Shop happy, live greener! TOPS, the food business under Central Retail, reinforces its commitment to sustainability in celebration of World Environment Day by inviting customers to embrace a greener lifestyle more easily every day through the “Hug The Earth” campaign. The campaign features over 200 “Hug The Earth” eco-labelled products, ranging from organic products and environmentally responsible goods to everyday green lifestyle essentials, all conveniently available in one place, including Smarter Biodegradable Container, Smarter Biodegradable Sink Strainer Food Waste Filtering Bags, Jergens Ultra Healing Extra Dry Skin Moisturizer, Sunlight Plus Antibac Dish Detergent, All Co Co 100percent Pure Organic Nam Hom Coconut Water, Butterfly Organic Greek Yogurt, Nescafe Robusta Instant Coffee Mixed and many more. To make eco-friendly shopping easier, TOPS has also introduced “Hug The Earth” shelf signage to help customers easily identify and choose environmentally friendly products. Special! The 1 Customers who purchase participating “Hug The Earth” products will receive The 1 points X5, including regular and bonus points, from today to 23 June 2026 at TOPS FOOD HALL, TOPS, TOPS DAILY nationwide, and TOPS ONLINE.

The “Hug The Earth” campaign is another initiative that reinforces TOPS’ commitment to advancing its “12 Missions to Sustainable Retail” strategy in driving long-term sustainability goals. The campaign also continues the direction of the Thai Chamber of Commerce’s policy, in collaboration with Central Group, led by Central Retail, along with public and private sector partners, which aims to raise awareness among both consumers and entrepreneurs regarding the importance of eco-friendly products, while enhancing convenience to make it easier for consumers to take part in protecting the planet.

Join TOPS in turning every shopping choice into a small act that can help create a better planet through the “Hug The Earth” campaign from today – 23 June 2026 at TOPS FOOD HALL, TOPS, TOPS DAILY nationwide, and TOPS ONLINE. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official: @TOPSThailand.

#TOPS #EveryDayDISCOVERY #HugTheEarth

Bangkok, May 28 2026 – TOPS, the food business under Central Retail, reinforces the international quality standards of its Thai Own Brand products by winning two awards               at the “PLMA 2026 International Salute to Excellence Awards,” one of the world’s most prestigious accolades for Private Label products in the global retail industry. The awards recognize outstanding Own Brand products for innovation, quality, design, and sustainability concepts. This year, TOPS’ “SmarteR” products received awards in the                  Eco-Friendly Laundry Products and Home & Kitchen categories, while also earning praise from the judging panel for delivering “Great Value for Money.” The recognition reflects TOPS’ product development philosophy that seamlessly combines innovation, convenience, and environmental responsibility, further reinforcing TOPS’ position as                   a leading food retailer committed to driving innovation and sustainability continuously.

Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail, said, “Today, environmental concerns and greenhouse gas reduction have become key driving forces in the business world, prompting organizations across industries to accelerate their transition toward Net Zero goals and more sustainable business practices. At the same time, modern consumers are placing greater importance on products that not only deliver quality and value for money, but also help reduce environmental impact and support sustainable living in everyday life. At TOPS, we therefore place strong emphasis on developing Own Brand products that combine innovation, functionality, and eco-conscious concepts. Winning the PLMA 2026 awards marks another important milestone that reflects our team’s capability to continuously develop products that can compete on the international stage in terms of quality, innovation, value, and sustainability.”

As for TOPS’ s Own Brand products that received the “PLMA 2026 International Salute to Excellence Awards,” they include:

• SmarteR Dryer Sheets – Fragrant dryer sheets developed as a convenient alternative for fabric care, helping clothes feel softer, reducing wrinkles,               and providing long-lasting freshness. The product also allows for more controlled and appropriate usage, helping minimize unnecessary overconsumption. In addition, it uses FSC Mix-Certified (Forest Stewardship Council) paper packaging, supporting sustainable resource management. The product received an award in the Eco-Friendly Laundry Products category.
• SmarteR Biodegradable Sink Strainer & Food Waste Filtering Bags – Innovative biodegradable food waste filtering bags designed to make household food waste management more convenient and hygienic.                     The product is made from materials that support the circular economy concept and help reduce plastic waste in the long term. It received an award in the Home & Kitchen category.

“This achievement on the global stage also reflects our ‘Small Acts Together’ philosophy, which believes that small changes in everyday life, whether through choosing products that help reduce resource consumption, minimize waste, or use more environmentally friendly packaging, can collectively create a positive long-term impact on the planet.
TOPS therefore remain committed to developing Own Brand products that integrate quality, innovation, and environmental responsibility, in order to deliver better choices for consumers while helping drive sustainable growth for society and the environment”
Mr. Thanawat concluded

The PLMA International Salute to Excellence Awards, organized by the Private Label Manufacturers Association (PLMA), is one of the world’s leading award platforms for Private Label products. The awards recognize outstanding retailers worldwide for the development of Own Brand products through innovation, quality, creativity, and sustainability across a wide range of categories, including food, beverages, health products, household goods, and lifestyle products. This year, more than 600 products from 67 retailers across
27 countries were evaluated in 91 categories. This milestone marks the third time TOPS has received this prestigious award, reflecting the exceptional capability of Thai Own Brand product development to consistently meet world-class international standards. Last year, products under the My Choice and SmarteR brands received awards from the same platform, further reinforcing TOPS’ position as a leading Thai retailer committed to continuously developing product innovation for consumers and a more sustainable world.

#TOPS #EveryDayDISCOVERY #TOPSOwnBrand #PLMA2026

Bangkok, 28 May 2026 – TOPS, under Central Retail, invites Korean culture lovers to immerse themselves in every aspect of the Korean wave at “Discover Korea: K-Style & K-Flavour”, a festival celebrating the very best of K-Food and K-Lifestyle. The event brings together authentic Korean ingredients and signature dishes, trending street food, viral snacks and beverages, as well as trendy beauty and lifestyle items flown in directly from Korea. Shoppers can enjoy a fully immersive K-Culture experience through shopping, tasting, sharing, and discovering every vibe, from the lively atmosphere of Korean markets to curated zones packed with must have K-Pop and K-Beauty items. The festival also offers a journey through the flavours, culture, and contemporary lifestyle of South Korea’s most iconic cities, making visitors feel as if they’ve travelled across Korea all in one place.

The launch event, held at TOPS FOOD HALL, Central Park, was graced by distinguished guests from the Embassy of the Republic of Korea in Thailand, including Mrs. Kim Minhye, Commercial Attache’ and First Secretary; and Mrs. Hyojin Lee, Customs Attache’. The host delegation from TOPS was led by Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV; Mr. Benjamin Criballet, Head of Food & Beverage; Ms. Arin Chantamasruxsa, Head of Operation Large format; and Mr. Ye Wang, Head of Direct Import – FMCG Non-Food & Export.

Don’t miss a lineup of delicious Korean treats and trendy lifestyle items from some of Korea’s most iconic cities, curated to deliver the ultimate K-experience all in one place. Highlights include No Brand Cream Shrimp, crispy fried shrimp served with rich Korean style lemon cream sauce, Pulmuone Vegan Kimchi, a specially crafted vegan kimchi recipe, and BOBMOOS Japchaebap, homemade style Korean glass noodle rice bowls. Health conscious shoppers can also enjoy the trending Lotte Zero Chocolate Chip Cookie, made with 0% sugar and popular among healthy lifestyle enthusiasts. Complete your Korean inspired look with must have K-Beauty items, including CP1 Aquaxyl Complex Intense Moisture Shampoo & Conditioner, a haircare duo designed to lock in moisture and leave hair soft, smooth, and healthy looking, as well as Derma Factory Real Vera Pore Serum, a concentrated aloe vera serum that has become a favourite among Korean skincare lovers. The festival invites shoppers to discover the charm and unique identity of Korea’s famous cities through authentic flavours and contemporary lifestyles, all conveniently gathered in one destination.

Enjoy every vibe of the Korean Taste & Style experience with trending Korean food, must have items, and the latest K trends at “Discover Korea: K-Style & K-Flavour” from 27 May – 9 June 2026 at participating TOPS, TOPS FOOD HALL, and TOPS DAILY, or shop conveniently anytime via TOPS ONLINE. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, and LINE Official: @TOPSThailand

#TOPS #EveryDayDISCOVERY #DiscoverKorea

Bangkok, 20 May 2026 – H.E. Mr. Zhang Jianwei, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China in the Kingdom of Thailand, presided over the opening ceremony of “Discover China: The Legends of Flavor” This authentic Chinese food festival gathers premium products and ingredients from various regions across China, allowing Thai people to fully experience the charm of Chinese culinary flavors and culture. The event was recently also honored by the presence of Ms. Zhang Xiaoxiao, Counsellor, Economic and Commercial Office, Embassy of the People’s Republic of China in the Kingdom of Thailand; Mr. Liu Quanlei, Chairman of the Chinese Enterprises Association in Thailand and Chief Executive Officer and Country Head of the Bank of China (Thai) Public Company Limited and Mr. Liu Hualv, Vice President of the Chinese Enterprises Association in Thailand. On this special occasion, the executive leadership team from Central Group and Central Food Retail extended a warm welcome to the delegation. The welcoming party was led by Mr. Sudhitham Chirathivat, Chairman of the Advisory Board, Central Group; Mrs. Supatra Chirathivat, Advisor – Corporate Relations and Social Affairs, Central Group;
Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail; Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail and Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of  Central Food Retail under Central Retail, recently at TOPS FOOD HALL, CentralWorld.

The festival brings together four legendary Chinese flavor profiles that every true food lover should not miss. Starting with “Sichuan”, the land of bold, fiery heat and the signature tongue tingling sensation, featuring must try highlights such as De Zhuang Sichuan Chili Oil and Cha Er Ge Pepper Rice Chips in Hot & Spicy flavor. Next is “Shandong”, renowned for its rich and savory northern Chinese flavors, represented by favorites including Yummy House Abalone & Scallop Seasoning Sauce and Lee Kum Kee Pure Black Sesame Oil. Continue the culinary journey with the refined elegance of “Huaiyang”, celebrated for its delicate techniques and perfectly balanced flavors, showcased through Day Day Hot Pot Noodles and Tian Yu Gourmet Roasted Peeled Chestnut. Finally, delight in the “Cantonese” palate, which emphasises natural flavors and the freshness of the ingredients. Highlights include Honey Pear Chinese and Chinese Fuji Apples, known for their crisp texture and balanced sweetness. The festival also features an extensive selection of delicious discoveries, including instant noodles, sweet potato vermicelli for hotpot, trending Chinese snacks, and authentic Chinese ingredients, inviting everyone to explore new flavors in every corner of the event.

Embark on a journey to discover the “legendary flavors of authentic Chinese cuisine” through a curated selection of quality products sourced from various regions across China at ‘Discover China: The Legends of Flavor’, from today until 26 May 2026 at participating TOPS and TOPS FOOD HALL branches, or conveniently shop anywhere via TOPS ONLINE. For more information and promotion details, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official Account: @TOPSThailand.

#TOPS #EveryDayDISCOVERY #DiscoverChina
#TheLegendsOfFlavor

•  Offering more than 500 exclusive items available Only at LOOKS, alongside the ‘Solution Bar’ and a Personalized Beauty Experience through ‘LOOKS Beauty Specialists’ to help customers discover the right items and beauty routines that precisely meet their individual needs

Bangkok, 20 May 2026 – TOPS, the food retail business under Central Retail, invites beauty enthusiasts to step into the world of Beauty & Wellness with the launch of the
new “LOOKS Beauty Store” under the concept “Discover Your Best LOOKS”. Spanning over 200 square meters at Robinson Lifestyle Srisamarn, the store highlights the “Solution Bar,” which brings together products curated for individual needs, along with close consultations from “LOOKS Beauty Specialists” who are ready to help customers discover the right items and beauty routines suited to each individual. This goes alongside a curated selection of over 5,000 Beauty & Wellness products from around the world, covering skincare, makeup, haircare, and wellness categories. This includes more than 500 exclusive items available Only at LOOKS, as well as co-created products developed in collaboration with leading global partners to provide new alternatives that precisely meet the needs of modern beauty consumers, poised to become a fully integrated “New Beauty & Wellness Destination.”

Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail, said that “TOPS sees strong opportunities and rapid growth in the beauty and wellness market, and is therefore committed to building awareness and further strengthening the “LOOKS” brand to enable it to reach a wider group of consumers. In the past, LOOKS has already demonstrated its success across a variety of formats, including the Room Concept within TOPS supermarkets and the Hybrid Model, which has grown alongside TOPS DAILY; however, today, under TOPS’ business portfolio expansion strategy, the company is ready to elevate the brand to fully reach a broader target through the launch of the new “LOOKS Beauty Store,” with the branch located at Robinson Lifestyle Srisamarn, which was selected due to its high-potential location with rapid community growth, surrounded by new-generation families and working professionals with strong purchasing power and a continuous openness to new trends.

The key driving force behind LOOKS’ journey toward becoming a new destination for beauty and wellness shopping is TOPS’ strength and expertise in curating products from around the world and importing exclusive items. Alongside this, the company is creating
a superior differentiation through a collaboration with COSMAX, a world-leading cosmetics manufacturer from South Korea to co-research and develop Own Brand products specifically tailored to Thai skin types and lifestyles, aiming to deliver premium beauty innovations at accessible prices, available exclusively Only at LOOKS.

Furthermore, to support sustainable long-term growth, we aim to drive LOOKS to reach consumers in every area, with plans to expand branches across all formats to a total of 100 locations nationwide by 2028, in order to help build a strong beauty ecosystem and to position this business as another key growth engine for TOPS in the future.”

The new “LOOKS Beauty Store” at Robinson Lifestyle Srisamarn has been developed under the concept “Discover Your Best LOOKS” to support the lifestyles of modern consumers who value experience, quality, and the ease of discovering products that best suit their individual needs. Within a space spanning over 200 square meters, the store stands out with its modern design featuring LOOKS’ signature pink tone, together with an open space layout that enhances the customer journey. Consumers can freely explore and try products, discover new beauty items, and mix and match products with ease, delivering a comprehensive experience tailored to both Beauty & Wellness enthusiasts and today’s Smart Beauty Consumers.

3 Highlights Taking the Beauty Experience at LOOKS to the Next Level with:

• Standout beauty finds from around the world, featuring curated beauty items from head to toe, LOOKS brings together more than 5,000 Beauty & Wellness items from around the world, including Korea, Europe, the United States, and Australia, covering skincare, makeup, haircare, and wellness items, with highlighted products including Fation, a viral brand on TikTok from Korea;                     Plu x Hello Kitty, the No.1 bestselling body scrub known for its soft, creamy foam similar to a body wash; hydrogel masks from Luvum, a well-known Korean brand recognised for soothing the skin and providing long-lasting hydration; along with essential beauty items such as DERMAFACTORY PDRN 4%, which helps achieve radiant glass skin at an affordable price while restoring the skin at a cellular level with salmon extract, stimulating collagen production, improving skin elasticity, and reducing wrinkles; as well as lifting masks from Lalachuu. Customers can also discover more than 500 exclusive items available Only at LOOKS, including exclusive imported products from overseas, as well as LOOKS own brand products developed through collaboration with leading global cosmetics manufacturing partner, reinforcing its commitment to establishing LOOKS as a Beauty & Wellness Destination that beauty lovers should not miss.
• A New Experience at the Solution Bar, offering a complete self-care experience Only at LOOKS, transforming the complexity of beauty shopping into a new experience that is simple and enjoyable, just by stepping into LOOKS, where customers can discover a Personalized Beauty Experience through the
  “Solution Bar” and “LOOKS Beauty Specialists,” who are ready to serve as personal beauty curators, helping to analyse skin concerns, recommend suitable routines and items, and update beauty trends that align with each individual’s skin personality and lifestyle, in order to transform beauty shopping into an experience that is easier, more enjoyable, and more precisely tailored to individual needs.
• Exciting Deals and Great Prices to Celebrate the New Store Opening Catering to beauty lovers at every level, simply shop at LOOKS at Robinson Lifestyle Srisamarn and receive special offers, including a free LOOKS Lucky Bag with a minimum spend of 500 baht (limited to 100 privileges per day), and for purchases of 1,000 baht, receive a free Gift Voucher with a total value of 50 baht for use at participating TOPS branches (limited to one privilege per person), with customers who spend 1,000 baht eligible to receive both offers under the specified conditions, together with additional value through special purchase deals with up to 50% discount and second item promotions at only 1 baht on participating products, available from now until 23 June 2026.

In addition, LOOKS continues to reinforce its Curated Assortment strategy alongside the ongoing development of its Own Brand, with COSMAX Inc., a globally recognized leading cosmetics manufacturer from South Korea, serving as one of its key strategic partners with a role that covers both dimensions, including the selection and importation of premium K-Beauty brands at accessible prices, all of which have been approved by the Thai Food and Drug Administration (FDA), such as Beplain, milktouch, Cell Fusion C, P.CALM, and Melixir, made available across LOOKS shelves, as well as the joint development of LOOKS own brand products based on COSMAX’s expertise in research and innovation (R&I), designed specifically to suit the skin and lifestyles of Thai consumers, with two brands currently launched, namely Dermaze, a K-derma cosmeceutical skincare line, and tonepop, a colour cosmetics line for new-generation consumers, with plans to further expand the portfolio to cover more than 1,000 items across a total of 10 brands by 2027.

“The launch of the new ‘LOOKS Beauty Store’ in this instance marks another important step in further strengthening TOPS’ Beauty & Wellness portfolio, as it moves towards becoming a New Beauty & Wellness Destination for modern consumers in the long term, while continuing to build a strong Beauty Ecosystem through curated product selection, beauty trends, and brand development in collaboration with global partners,” concluded Mr. Thanawat

Experience the new “LOOKS Beauty Store,” where everyone is invited to have fun discovering every version of themselves. Now open at Robinson Lifestyle Srisamarn. Stay updated with the latest beauty trends and must-have beauty items at Facebook: LOOKS Thailand and TikTok: LOOKS.thailand.

#CentralRetail #TOPS #LOOKS #LOOKSBeautyStore

Bangkok, 18 May 2026 – TOPS, under Central Retail, reinforces its leadership in Thailand’s food retail sector by advancing food safety standards through tangible and systematic initiatives. Recently, TOPS FOOD HALL, CentralWorld branch, marked a significant industry milestone by receiving the “SAN Plus” certification—an advanced food sanitation standard awarded by the Department of Health, Ministry of Public Health. This certification serves as a recognized seal of hygiene and safety for food businesses. Currently, more than 20 TOPS branches nationwide have achieved the “SAN” standard. Building on this momentum, TOPS continues to elevate its food establishment practices in close collaboration with the Department of Health, with a strategic roadmap to expand these certifications to 100 branches nationwide by 2026.

The certification process involves a rigorous assessment based on criteria established by the Department of Health. The “SAN” standard covers fundamental food sanitation requirements, including overall cleanliness of premises, proper waste and wastewater management, and mandatory training and certification of food handlers. Meanwhile, “SAN Plus” represents an Enhanced Safety standard with even more stringent inspections, covering three critical dimensions:

• Safety Dimensions (Microbiological and Chemical):
  • The Microbiological Dimension: Random screenings for Coliform Bacteria are conducted on food handlers’ hands, equipment, and food samples, requiring a compliance rate of at least 90%.
  • The Chemical Dimension: All food must be free from five hazardous contaminants: Formalin, Borax, Bleaching agents, Antifungal agents (Salicylic acid), and Pesticide residues.

• Health and Service Dimension: This focuses on offering healthier menu alternatives, such as low-sodium and low-sugar recipes. It also includes the provision of hygienic handwashing stations and the active promotion of using serving spoons to maintain optimal hygiene for consumers in every aspect.

• Environmental Dimension: The use of safe and eco-friendly packaging (No Foam policy)

Currently, TOPS has achieved “SAN” certification across more than 20 branches nationwide. Notably, TOPS FOOD HALL, CentralWorld branch has achieved the ‘SAN Plus’ standard—an elevated safety seal with more stringent requirements than general standards. This milestone underscores TOPS’ commitment to quality and its ongoing efforts to build consumer trust across all touchpoints.

In addition, TOPS has entered into a Memorandum of Understanding (MOU) to further develop and elevate food establishment standards in collaboration with the Department of Health. As part of its long-term commitment, TOPS aims to propel over 100 additional branches into the SAN certification process by 2026, effectively expanding this success and setting a tangible benchmark at a national scale.

#TOPS #EveryDayDISCOVERY

• Elevating to a Beauty & Wellness Destination under the “TOTAL LOOKS” concept, featuring a global curated assortment with up to 15% exclusive products available only at LOOKS. The shopping experience is further enhanced by the Solution Bar and ‘LOOKS Beauty Specialist’ providing personalised advice. This business is positioned as a New Growth Engine, with a strategic goal to expand LOOKS across all formats to 100 locations by 2028.

Bangkok, 7 May 2026 — TOPS, the food business under Central Retail, is embarking on a major expansion of its Beauty & Wellness portfolio, responding to the continuous growth of global beauty megatrends. Most recently, it announced the launch of the newly reimagined ‘LOOKS’ in a standalone format, operating as a specialty beauty retail model under the ‘TOTAL LOOKS’ concept. With the ambition of becoming a comprehensive Beauty Destination and positioned as a New Growth Engine for the business, LOOKS offers a complete range of beauty and wellness products from both domestic and international brands, including exclusive items tailored to modern consumers. The brand introduces enhanced in-store experiences through the Solution Bar and ‘LOOKS Beauty Specialists’ providing personalised consultations. LOOKS is set to establish itself as the ‘New Beauty Destination’ for today’s beauty-conscious consumers, with its official opening at Robinson Lifestyle Srisamarn on 20 May 2026.

Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail, stated: “The strategic direction for ‘LOOKS’ marks a pivotal step in TOPS’ business diversification, expanding from a leader in food retail into the beauty retail sector. This segment holds immense potential: while the Southeast Asian market has grown threefold over the past decade, Thailand’s market alone reached THB 180 billion in 2025 and is projected to soar to THB 290 billion by 2034.

We are observing a significant shift in consumer behaviour as wellness and beauty become priorities at a younger age, driving market expansion. This creates a clear opportunity in the ‘Masstige’ (Mass+Prestige) segment, where consumers demand high quality at accessible prices.

Following the success of LOOKS within TOPS and TOPS DAILY—which saw double-digit sales growth in 2025 compared to the previous year—we are confident in launching the standalone model to reach new segments outside our existing network. By leveraging TOPS’ DNA in curated assortments and deep consumer insights, alongside global partnerships, we aim to offer premium products at reasonable prices while transforming the in-store experience into a comprehensive Beauty Destination. Ultimately, this serves as the foundation for evolving beyond a supermarket into a lifestyle platform that integrates all aspects of our consumers’ lives.”

Mrs. Pakwimol Satawedin, Head of Retail Operations – LOOKS of Central Food Retail under Central Retail, added: “Previously, LOOKS served as a wellness and beauty zone within TOPS Supermarket and TOPS DAILY stores nationwide, with formats tailored to suit each specific location. Continuous analysis of customer insights reveals that modern consumers are prioritizing wellness and beauty from a younger age. Female consumers, in particular, spend an average of 1,000–1,500 Baht per month on beauty products, highlighting the opportunity to develop a platform that delivers a deeper, more meaningful product and brand experience. Building on the success of our ‘Room Concept,’ we have reimagined LOOKS as a seamless and comprehensive Customer Journey. The new standalone format showcases a curated selection of global brands spanning Korea, Europe, the United States, and Australia. We are also enhancing the in-store experience with the Solution Bar, featuring ‘LOOKS Beauty Specialists’ who provide personalised recommendations to ensure a shopping experience that is easy, enjoyable, and perfectly aligned with individual needs. Furthermore, LOOKS differentiates itself through a co-creation strategy for our Own Brand products, collaborating with global partner COSMAX from South Korea to develop exclusive products that offer innovative and highly targeted solutions for consumers.”

The latest standalone ‘LOOKS’ store will debut at the prime location of Robinson Lifestyle Srisamarn, designed under the ‘TOTAL LOOKS’ concept. It elevates the space from a retail outlet to a fully integrated Beauty & Wellness Destination tailored to individual consumer needs. The Srisamarn area

is a high-potential hub for modern family segments and continuously growing purchasing power in Northern Bangkok, which is considered an area with rapid expansion of residential communities and lifestyle retail. Furthermore, it is a location that can effectively access customer groups with high purchasing power and a strong openness to new products. The store features a distinctive modern design with pink tones, reflecting a stylish yet accessible beauty space. It encompasses every aspect from curated product selection and holistic care to value that meets real-life consumer needs. The new LOOKS format leverages TOPS’ expertise in product curation and consumer understanding through partnerships with global beauty brands across skincare, makeup, haircare, and wellness categories. It also introduces exclusive items, which account for 15% of the total inventory and are available only at LOOKS, delivering a truly elevated experience for modern consumers through three key pillars:

• Expert Curation – Selecting Quality Products from Around the World: The new-look LOOKS standalone prioritises meticulous curated assortments, gathering high-performance beauty and wellness products from leading brands worldwide. The selection covers a wide range of categories—from everyday essentials like soaps and shampoos to advanced facial care and inner wellness products such as vitamins and dietary supplements—totaling more than 5,000 SKUs. This ensures consumers can confidently choose products that meet their real needs in terms of quality, ingredients, and proven results, while staying up to date with the latest global beauty trends

• Total Wellness: A “comprehensive” one-stop for all beauty and health – LOOKS is designed to be a one-stop self-care destination, covering everything from skincare, body care, and haircare to makeup and wellness products. This is to meet the demands of modern consumer lifestyles that view self-care as holistic care—not only for external beauty but also for long-term health and confidence.

• Trusted Value: ‘Worth It’ at Accessible Prices – LOOKS is committed to offering quality products at reasonable prices (Value for Money), while maintaining high standards of product performance and safety to ensure consumer confidence in every purchase. It creates a balance between ‘Quality–Price–Experience’ to meet the needs of the Masstige segment seeking premium products at prices that are truly accessible in everyday life.

“With the launch of the new standalone ‘LOOKS’, we expect customers to recognize the LOOKS brand as an expert in comprehensive beauty and wellness products, making us the first brand that comes to mind for their self-care needs. The opening of this standalone store not only offers a new choice for consumers but also reflects the evolution of the beauty retail market, which is transitioning from traditional formats toward a more curated and experience-led retail model. We aim to expand LOOKS across various formats to a total of 100 locations by 2028, while positioning LOOKS as a New Growth Engine that will significantly strengthen the company’s portfolio,” concluded Mr. Thanawat

Currently, LOOKS is available in 105 TOPS Supermarket branches, offering a comprehensive range of beauty and wellness products—from everyday essentials to exclusive imported skincare and vitamins—with an assortment of 7,000 to 10,000 items. Meanwhile, LOOKS under the TOPS DAILY hybrid model operates 17 branches, focusing on convenience with travel-sized and compact formats for quick, local purchases, featuring up to 2,500 items. Additionally, LOOKS’ beauty and wellness products can be found across the dedicated beauty and personal care shelves in all TOPS affiliate stores nationwide.

Discover the new “LOOKS” store, officially opening at Robinson Lifestyle Srisamarn on 20 May 2026. For more information, please visit Facebook: LOOKS Thailand, and TikTok: LOOKS.thailand

#CentralRetail#TOPS#LOOKS

Bangkok, 5 May 2026 – TOPS, under Central Retail, in collaboration with the School of Culinary Arts, Suan Dusit University, has launched the “TOPS Leadership Internship Program,” a program designed to provide undergraduate students with hands-on experience in modern retail business. The program aims to equip students with essential skills in management, consumer insight, and store operations, which are core elements of today’s retail business and essential to supporting long-term business growth. This collaboration between the education and business sectors reflects a shared commitment to developing Thailand’s talent and preparing students to become future store leaders. It also reinforces TOPS’ position as a leading food retailer committed to supporting quality employment and fostering sustainable career development in the long term.

Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail, said, “At a time when the retail industry is undergoing rapid transformation driven by shifting consumer behavior, technological advancements, and intensifying competition, people are a critical driver of strong and sustainable organizational growth. According to a report by Robert Walters, Thailand’s labor market in 2026 continues to face a significant shortage of skilled and experienced talent, with 67% of organizations facing this challenge. TOPS is therefore committed to proactively developing talent while strengthening collaboration with the education sector to enhance talent capabilities in line with evolving business needs, while building a strong organizational foundation through talent development across all levels.”

The TOPS Leadership Internship Program, under the collaboration between TOPS and the School of Culinary Arts, Suan Dusit University, serves as a key strategic mechanism in advancing talent development and building a high-quality talent pipeline, particularly at the department and store management levels, which represent critical touchpoints between the brand and consumers. The program is designed to go beyond traditional internships under the ‘Career Acceleration Pathway’ concept, enabling participants to fast-track their progression into management roles, from department manager to store manager levels. In addition, the program builds upon Central Group’s DVE Program, which focuses on vocational talent development and has already produced more than 500 qualified professionals who have joined TOPS. This reflects the organization’s continued success in talent development and its commitment to shaping the next generation of retail leaders with strong business acumen, management capabilities, and the ability to meet the needs of today’s consumers.

Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail, said, “The ‘TOPS Leadership Internship Program’ is designed as a ‘Career Acceleration Pathway’ that goes beyond traditional internships for undergraduate students. It aims to fast-track students toward a structured management career in the retail business, providing opportunities to progress from Department Manager to Store Manager in the future. This reflects the organization’s objective of building a tangible Retail Leadership Pipeline. In its initial phase, the program aims to recruit approximately 50 students per year, while targeting the development of a talent pipeline of more than 200 individuals within the next three to five years. Participants will receive comprehensive development, including hands-on work experience, essential retail competencies, and a clearly structured pathway toward management roles.”

• On-the-Job Experience through hands-on training at TOPS large-format stores over a 4–6 month period (one semester), providing end-to-end exposure to retail operations in a real-world environment, from product management and in-store operations to customer service, which are core to delivering differentiated experiences in modern retail.

• Multi-Functional Exposure across key areas of the food retail business, including Food Business, Culinary, and Retail Operations, as well as core in-store departments such as Produce, Meat & Seafood, Deli, Bakery, and Food Story, enabling participants to develop an in-depth understanding of products, processes, and consumer behavior.

• Mentorship Program where participants are closely guided by mentors, including Department Managers and Store Managers, who transfer knowledge, management expertise, and real-world experience to develop practical capabilities alongside leadership skills.

• Structured Career Pathway with the program designed as the starting point for a career in retail, featuring a clear career pathway from Intern to Department Manager and ultimately to Store Manager, ensuring readiness in both leadership capability and business performance delivery at the store level.

• Fast-Track to Management High-potential participants will have the opportunity to progress into the role of Department Manager Trainee (DMT) upon completing the program, setting this initiative apart from traditional internships and serving as a key mechanism to accelerate the development of a strong retail leadership pipeline for the organization in the long term.

Assist. Prof. Dr. Pornchanit Kaew-nate, Vice President for Academic and International Affairs, Suan Dusit University said, “This collaboration between Suan Dusit University and TOPS reflects a strong and concrete partnership between the education and business sectors in developing high-quality talent. It aims to provide students with opportunities to learn and gain hands-on experience in real business environments, strengthening their knowledge, professional skills, and practical experience, while also developing essential attributes such as teamwork, discipline, and responsibility. At the same time, the program helps strengthen students’ capabilities in line with the evolving needs of the retail industry. It also jointly contributes to building a learning ecosystem that connects academic knowledge with real-world practice, in alignment with the ‘SDU The Power’ concept and the Sustainable Development Goals (SDGs), to support the development of high-quality human capital for the nation in the long term.”

To mark the launch of the “TOPS Leadership Internship Program,” the ceremony was presided over by Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail. The event featured a formal Memorandum of Understanding (MOU) signing ceremony between senior executives from both organizations. Representing TOPS as the official signatory was Mr. Jimmy Techottiussanee, Assistant Managing Director – Human Resources of Central Food Retail under Central Retail. Representing Suan Dusit University as the official signatory was Assist. Prof. Dr. Pornchanit Kaew-nate, Vice President for Academic and International Affairs. 

The ceremony was further honored by the presence of several distinguished guests and executives who attended as official witnesses. The delegation was led by Assist. Prof. Acting Sub Lt. Dr. Thanapat Saengrungrueang, Dean, School of Culinary Arts, Suan Dusit University, alongside executives from the School of Culinary Arts and the management team from Central Food Retail. Together, they have joined forces to drive this project forward and build a sustainable learning ecosystem at Suan Dusit University.

“This program reflects TOPS’ role in bridging the gap between the education and business sectors to reduce the skill gap and develop talent into future store leaders. It is in line with the ‘Small Acts Together’ concept and the ‘12 Missions to Sustainable Retail’, particularly under Community Engagement, which aims to create an accessible, scalable, and sustainable learning ecosystem. Moving forward, we will continue to expand this collaboration and extend opportunities across a broader network of educational institutions,” Mr. Thanawat concluded.

For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, and LINE Official Account: @TOPSThailand#TOPS #TOPSLeadershipInternshipProgram