• Savor and shop premium imports as beloved mascot “TOPSTER” leads a festive campaign parade alongside exclusive customer giveaways.

Bangkok, 18 June 2026 – TOPS, the food business under Central Retail, in collaboration with the New Zealand Embassy in Thailand and New Zealand Trade and Enterprise (NZTE), presents “Discover New Zealand: The Harvest, The Goodness”, bringing the freshness of New Zealand to Thai consumers through a curated selection of premium products and ingredients, including fresh fruits, quality produce, and premium food products. The campaign showcases New Zealand’s reputation as a world-class food producer under the “New Zealand Made With Care” philosophy, which reflects the country’s commitment to quality, environmental sustainability, and consumer well-being at every stage of production. Supporting the launch, TOPSTER leads “The Red Takeover Troop” mascot parade, promoting the campaign while delighting customers with special gifts and inviting them to embark on a delicious journey of discovery inspired by New Zealand. The campaign runs from now until 23 June 2026 at participating TOPS, TOPS FOOD HALL and TOPS ONLINE.

The opening ceremony was presided over by Ms. Clare Wilson, General Manager – International at New Zealand Trade & Enterprise. Joining the occasion were Ms. Suzy Fewtrell, Trade Commissioner (Malaysia and Thailand), New Zealand Trade & Enterprise; Ms. Chatjen Tantakhom, Country Manager (Thailand, Laos, and Cambodia), New Zealand Trade & Enterprise; and Ms. Lily Dalton, Second Secretary (Trade and Economic), New Zealand Embassy. On this occasion, Central Food Retail executives, led by Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail; Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of  Central Food Retail under Central Retail; Mr. Benjamin Criballet, Head of Food & Beverage of Central Food Retail under Central Retail; and Mr. Brian Hill, Head of International Business and Partnership of Central Food Retail under Central Retail, were on hand to welcome the New Zealand delegation, recently at TOPS FOOD HALL, Central Park.

Complete the Kiwi culinary experience with a selection of premium products and quality ingredients that reflect New Zealand’s reputation as a world-class food producer. Highlights from a variety of categories include:

• Farm Fresh Produce – Experience the freshness of New Zealand’s finest growing regions with a selection of premium fruits celebrated for their distinctive flavours and exceptional quality. Highlights include Ambrosia apples, known for their naturally sweet, honey-like taste; Envy apples, prized for their crisp texture and balanced sweetness; Jazz apples, offering a refreshing sweet-tart flavour; Koru apples, featuring a juicy crunch and distinctive aroma; and Zespri Kiwifruit, renowned for its luscious sweetness and rich nutritional benefits. Every bite delivers orchard-fresh goodness, as if picked straight from the farm. 
• Premium Meat & Dairy Delights – Discover the exceptional taste of New Zealand’s finest natural ingredients. Enjoy Pure South New Zealand Premium Beef, sourced from cattle raised on natural grass pastures, delivering tender texture and a clean, well-balanced flavour in every bite. Complement your meals with Mainland Dairy Cheese, a premium New Zealand cheese renowned for its rich taste and smooth creaminess, perfect for elevating both special occasions and everyday favourites. Also experience Westgold, a premium butter from New Zealand made from grass-fed cows, featuring a rich golden colour, and a creamy, smooth and delicate texture that delivers natural goodness in every bite.
• Gourmet Grocery & Artisan Treats – Explore a curated selection of Kiwi favourites that food lovers won’t want to miss. Indulge in Whittaker’s Chocolate, premium palm oil-free chocolate in convenient mini sizes that deliver rich, authentic cocoa flavour in every bite. Enjoy the delightful taste of Frooze Balls, chocolate-coated coconut-filled treats; Canterbury Biltong, flavourful air-dried beef crafted to perfection; and Rutherford & Meyer Cheese Wafers, gourmet cheese wafers perfect for social gatherings on any occasion. For better-for-you snacking, discover Heartland Potato Chips, made without MSG and trans fats, as well as Serious Popcorn, a delicious popcorn range seasoned with natural ingredients to satisfy health-conscious snackers.
• Healthy Living & Everyday Wellness – Nourish your everyday routine with a selection of wellness-focused products from New Zealand. Highlights include Manuka Doctor Honey, renowned for its naturally occurring MGO content; Boring Oat Milk, a rich and creamy oat milk that is equally enjoyable on its own or paired with coffee; and
  Nice & Natural, a range of carefully selected grains, nuts, and wholesome snacks crafted for healthier everyday enjoyment.

Adding to the experience, the campaign brings together 22 featured brands, inviting shoppers to discover the flavours, quality, and innovation that define New Zealand’s food and beverage industry. Visitors can enjoy product tastings while learning about the heritage, expertise, and uniqueness that have earned each brand global recognition. These special brand activations will be held every Friday, Saturday, and Sunday throughout the campaign at TOPS FOOD HALL Central Park, TOPS FOOD HALL Central Chidlom, and TOPS FOOD HALL CentralWorld. 

Embark on a journey to discover the charm of the Southern Hemisphere and shop a curated selection of premium products from Kiwi land at “Discover New Zealand: The Harvest,
The Goodness,” from now until 23 June 2026 at participating TOPS and TOPS FOOD HALL, as well as TOPS ONLINE. For more information, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official: @TOPSThailand

#TOPS #EveryDayDISCOVERY #DiscoverNewZealand
#TheHarvestTheGoodness #NewZealandMadeWithCare