Bangkok, 20 May 2026 – H.E. Mr. Zhang Jianwei, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China in the Kingdom of Thailand, presided over the opening ceremony of “Discover China: The Legends of Flavor” This authentic Chinese food festival gathers premium products and ingredients from various regions across China, allowing Thai people to fully experience the charm of Chinese culinary flavors and culture. The event was recently also honored by the presence of Ms. Zhang Xiaoxiao, Counsellor, Economic and Commercial Office, Embassy of the People’s Republic of China in the Kingdom of Thailand; Mr. Liu Quanlei, Chairman of the Chinese Enterprises Association in Thailand and Chief Executive Officer and Country Head of the Bank of China (Thai) Public Company Limited and Mr. Liu Hualv, Vice President of the Chinese Enterprises Association in Thailand. On this special occasion, the executive leadership team from Central Group and Central Food Retail extended a warm welcome to the delegation. The welcoming party was led by Mr. Sudhitham Chirathivat, Chairman of the Advisory Board, Central Group; Mrs. Supatra Chirathivat, Advisor – Corporate Relations and Social Affairs, Central Group;
Mr. Thanawat Jirajariyavej, Managing Director, Central Food Retail under Central Retail; Mrs. Sujita Phengoun, Chief Operating Officer of Central Food Retail under Central Retail and Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, recently at TOPS FOOD HALL, CentralWorld.
The festival brings together four legendary Chinese flavor profiles that every true food lover should not miss. Starting with “Sichuan”, the land of bold, fiery heat and the signature tongue tingling sensation, featuring must try highlights such as De Zhuang Sichuan Chili Oil and Cha Er Ge Pepper Rice Chips in Hot & Spicy flavor. Next is “Shandong”, renowned for its rich and savory northern Chinese flavors, represented by favorites including Yummy House Abalone & Scallop Seasoning Sauce and Lee Kum Kee Pure Black Sesame Oil. Continue the culinary journey with the refined elegance of “Huaiyang”, celebrated for its delicate techniques and perfectly balanced flavors, showcased through Day Day Hot Pot Noodles and Tian Yu Gourmet Roasted Peeled Chestnut. Finally, delight in the “Cantonese” palate, which emphasises natural flavors and the freshness of the ingredients. Highlights include Honey Pear Chinese and Chinese Fuji Apples, known for their crisp texture and balanced sweetness. The festival also features an extensive selection of delicious discoveries, including instant noodles, sweet potato vermicelli for hotpot, trending Chinese snacks, and authentic Chinese ingredients, inviting everyone to explore new flavors in every corner of the event.
Embark on a journey to discover the “legendary flavors of authentic Chinese cuisine” through a curated selection of quality products sourced from various regions across China at ‘Discover China: The Legends of Flavor’, from today until 26 May 2026 at participating TOPS and TOPS FOOD HALL branches, or conveniently shop anywhere via TOPS ONLINE. For more information and promotion details, please visit www.TOPS.co.th, Facebook: TOPSThailand, or LINE Official Account: @TOPSThailand.
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