We are proud to share that TOPS, under Central Retail, has once again been named No.1 Brand Thailand 2026 in the Supermarket category by Marketeer Magazine. This recognition is based on a nationwide study conducted by Marketeer, with Professor Witawat Rungruangphon from the Department of Marketing at Thammasat Business School serving as Head of the Survey and Research Team. Based on a survey of 6,500 Thai consumers, TOPS secured the top position with 44.88% of the vote.
This award was graciously received by Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV, during the official ceremony held at Siam Kempinski Hotel Bangkok.
This continued recognition reflects the trust we’ve built over 58 years and reaffirms one core belief: putting our customers first in every aspect of our business. Our success continues to be guided by our T.O.P.S. strategy, built on data-driven insights into customer needs:
• T – Truly World-Class: We offer a curated selection of quality items from over 80 countries, alongside high-value Own Brand products, ensuring customers can find everything they need in one place.
• O – Omni-Channel: We deliver a seamless “Whenever, Wherever” shopping experience, from our stores and online platforms to Quick Commerce and Personal Shopper services.
• P – Pleasure: We make shopping enjoyable and convenient. Our signature Room Concept, featuring 16 distinct zones, makes finding products fun and easy, all while our professional team delivers exceptional service standards under the Yes! Program.
• S – Sustainability: We are committed to growing our business alongside society and the environment.
Finally, we dedicate this award to the true heart of our success: our 11,000 employees, or “TOPSTERS.” Their passion is what makes TOPS a supermarket in the hearts of the Thai people.
#TOPS #TOPSTER #MarketeerNo1BrandThailand
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