TOPS, under Central Retail, warmly welcomed representatives from the Norwegian Seafood Council (NSC) to Fish & Monger at TOPS FOOD HALL, Central Park. The store visit formed part of the official launch of the “From Sea to Sky: Salmon Passport — Savour, Enjoy, and Fly to Norway” campaign, while celebrating TOPS’ enduring partnership with the NSC to deliver premium Norwegian salmon to Thai consumers.
Representing the NSC were Khun Åshild Nakken, Southeast Asia Regional Director, and Khun Phuchisa Termdejthanakul, Marketing Manager. On hand to welcome the delegation on behalf of TOPS were Khun Sopaphan Juyjaroen, Head of Deli, Frozen, Fresh Package & Seafood of Central Food Retail under Central Retail; alongside Khun Orawan Sirichottirat, Head of Corporate Affairs & Government Relations at Central Retail Food; and Khun Chanaporn Cheepnurat, Buying Director for Seafood, of Central Food Retail under Central Retail.
Representing Central Retail Food as key retail partners of the NSC, TOPS and GO Wholesale also took part in the campaign’s official press conference “The Story from the Sea” alongside other leading modern trade retailers, an event highlighted by the appearance of Khun Urassaya ‘Yaya’ Sperbund, brand ambassador for Seafood from Norway.
Through this exclusive campaign, salmon lovers can discover the exceptional flavours of the Norwegian sea with an extensive selection of premium items, including fresh skin-on fillets, steak cuts, fresh sashimi, smoked black salmon, My Choice smoked fjord trout with black pepper, and Koreadong frozen soy-sauce pickled salmon. Shoppers can participate by collecting stamps via the Salmon Passport when purchasing participating products to unlock two rewarding privileges. Customers will earn a chance to win exclusive grand prizes, including two return flights from Bangkok to Oslo sponsored by Thai Airways alongside a three-night hotel stay in Norway, or one of 20 seats at an exclusive cooking workshop with Chef Jib from MasterChef: The Professionals Thailand. Additionally, shoppers will receive a complimentary Norwegian Salmon cooler bag with qualifying purchases, with size M available for a minimum spend of THB 1,099 and size L for purchases reaching THB 2,990. The promotion runs from 1 September to 31 October 2026 at participating TOPS and TOPS FOOD HALL stores, as well as TOPS Online.
This collaboration reaffirms TOPS’ commitment to serving as a world-class food and lifestyle destination, continuously curating the finest ingredients from around the globe for Thai shoppers.
