Bangkok, 1 July 2025 – TOPS, the food business under Central Retail, is deploying a cross-industrial collaboration strategy to expand its new customer base to specific health-conscious customer group. The company has partnered with Samitivej Hospital, a leading provider of premium healthcare services, to offer cross-sector privileges to customers. Patients visiting any Samitivej Hospital will receive discount coupons worth a total of 350 baht for use at TOPS, both in-store and online. Conversely, TOPS customers will enjoy exclusive benefits at all seven Samitivej hospitals, including up to 20% off room rates, special health check-up packages, and complimentary emergency ambulance services in cases of inpatient admission.
This initiative targets the high-spending premium customer segment of Samitivej, a group with growing purchasing power. It also aims to reinforce TOPS’ brand image as a trusted Food Destination offering premium, safe, high-standard products. TOPS will collaborate with Samitivej Hospital to develop lifestyle and health-related content, publishing through TOPS’s customer communication channels, enabling the brand to seamlessly align itself with the health-oriented lifestyles of modern consumers. Customers of both TOPS and Samitivej can now enjoy the exclusive benefits of this collaboration from today until 31 December 2025.
Ms. Pakwimol Satawedin, Head of E-Commerce of Central Food Retail under Central Retail, stated, “The global trend of preventive health and wellness continues to grow, with consumers from nearly all demographics placing increased importance on holistic well-being—not only treatment after falling ill but also proactive prevention. Conscious consumption in daily life has become an essential aspect of modern lifestyles. This trend represents an opportunity for TOPS to expand its market into a health-conscious segment by launching cross-industry promotions with premium healthcare providers. Our collaboration with Samitivej Hospital—one of the market leaders with a large and loyal customer base—perfectly aligns with the lifestyle, purchasing behaviour, and spending capacity of our key customers across both offline and online platforms.”
“Moreover, this partnership also reflects one of our core strategies: integrating the TOPS brand more deeply into the everyday lives and lifestyles of consumers. We’re co-developing video content that links TOPS’ quality food products with expert nutritional knowledge from Samitivej, shared across TOPS’s various communication channels. This further enhances TOPS’ image as a trustworthy Food Destination, able to consistently deliver a seamless health-first message throughout the customer shopping experience.”
Thidakarn Rujipattanakul, M.D., Deputy Director of Samitivej Sukhumvit Hospital and Business Development Director of Samitivej Public Company Limited added, “At Samitivej, we believe that genuine healthcare begins with daily habits—especially the consumption of high-quality, safe, and appropriate foods tailored to each individual’s needs. This includes regular exercise and age-appropriate health check-ups. Good health isn’t just the absence of illness but a state of balance in body, mind, and lifestyle. That’s why we strongly advocate for the concept of prevention —We don’t want anyone to get sick-a philosophy that has become part of modern living for those seeking long-term quality of life.”
“Our collaboration with TOPS is more than just a brand partnership—it is a fusion of premium healthcare and high-quality retail. Together, we aim to empower consumers to access holistic well-being in every dimension. TOPS customers will enjoy exclusive privileges when receiving services at any Samitivej hospital, both in Bangkok and upcountry, including Samitivej International Children’s Hospital. These benefits include 20% off room charges, special-rate health check-up packages, and complimentary ambulance services in the case of inpatient treatment.”
“We see TOPS not merely as a supermarket, but as a Food Destination that truly embodies the concept ‘good health starts at home’. When paired with Samitivej’s holistic approach to patient care, this campaign will elevate the consumer experience by offering 360-degree value—from lifestyle and dietary choices to access to medical services. We hope this campaign will serve as the starting point for building a stronger health-conscious society in Thailand.”
As part of this collaboration, TOPS and Samitivej Hospital have jointly designed a proactive health promotion model tailored to the lifestyles of modern health-conscious consumers. The initiative comprises three core elements:
- Exclusive privileges to support greater access to quality health products at great value – TOPS is proud to play a role in promoting public health by making it easier and more accessible to choose healthier products. Customers who receive services at any of the seven Samitivej Hospital branches between 1 July and 31 December 2025 will receive a special coupon worth 350 baht, redeemable both at TOPS branches and at TOPS ONLINE.
- Know First, Care First – because good health begins with understanding – TOPS and Samitivej will share expert health knowledge through high-quality video content presented by Samitivej’s team of specialist doctors. These videos will offer easy-to-understand nutritional advice and health tips, along with recommended TOPS health products that viewers can incorporate into their daily lives. The content is designed to be both informative and shoppable.
- An integrated health experience all year round – TOPS customers can enjoy exclusive year-round benefits from Samitivej Hospital throughout 2025, including a 20% discount on hospital room rates, special prices on health check-up packages, and complimentary emergency ambulance services for inpatient admissions.
“We are confident that this marketing campaign with Samitivej Hospital will not only offer a fresh and meaningful health experience for consumers but also strengthen TOPS’ reach into the growing health-conscious demographic—both offline and online. The collaboration especially enhances our access to Samitivej’s customer base, who are high-purchasing-power individuals actively seeking accessible wellness options. It also reinforces our mission to elevate the TOPS brand as part of our consumers’ health-conscious lifestyle in every aspect of their daily lives,” concluded Ms. Pakwimol.
For more information, please visit www.tops.co.th, follow us on Facebook: TopsThailand, or connect via LINE: @TopsThailand.
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