TOPS under Central Retail Drives Momentum in High-Season Gift-Hamper Market with ‘TOPS OF HAPPINESS 2026’, Presenting 60+ Premium Hampers Designed for Meaningful and Sustainable Gifting, Aiming for 20% Sales Growth

Bangkok, 4 December 2025 – TOPS, the food business under Central Retail, is accelerating momentum in the year-end and New Year 2026 gift-hamper market with the major campaign ‘TOPS OF HAPPINESS 2026’ Celebrating the closing of the year and welcoming the new one, TOPS unveils over 60 premium gift hampers that suit every lifestyle of both givers and recipients, meeting the preferences of today’s consumers who value sharing genuine feelings through quality gifts and who seek the true joy of giving. This reinforces TOPS’ leadership as the food-retail brand that stands with Thai people in every season. The campaign runs from today through 6 January 2026 at TOPS, TOPS FOOD HALL across all participating branches, and TOPS ONLINE.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, said, “The New Year season is a key moment that reflects overall Thai consumer spending each year. The National Economic and Social Development Council (NESDC) projects Thailand’s economy to expand by around 2.0% in 2025, which should lift year-end consumption and purchasing sentiment. This aligns with Thai consumers’ continued emphasis on giving gifts and hampers as tokens of care for elders, business partners and loved ones. TOPS has therefore launched ‘TOPS OF HAPPINESS 2026’ to present truly special hampers, prioritising distinctive curation — including imported products and items available ‘Only at TOPS’ — to strengthen consumer confidence and reaffirm leadership in the hamper market alongside Thais in every festive season. We are targeting around 20% growth in New Year hamper sales.”

“From our survey of TOPS customers’ spending during the New Year 2025 season, The1 members purchasing hampers increased by over 14% year on year. The core customer base remains Millennials and Gen X aged 35-54, accounting for about 60% of all customers; female customers continue to be the main purchasers at over 72%. Geographically, Bangkok and the metropolitan area deliver the highest share of sales at over 67%, followed by the Eastern and Central regions — reflecting a strong base and brand popularity particularly among urban consumers.”

Mr. Chakkit continued, “TOPS also finds that modern consumers prioritise health and sustainable living (longevity) — a megatrend set to surge next year. As a result, this year’s hamper concepts have been structured into groups aligned with customer needs, expressing the giver’s personality while matching the recipient’s lifestyle. Through thoughtful selection of meaningful, high-quality items, health-focused hampers have become a standout growth category, evidenced by Jing Jai Farmers’ Market hampers posting 70% growth in 2024 versus 2023. This underscores demand for gifts that are good for health and meaningful at heart. Accordingly, TOPS is expanding its range of health-oriented and GI hampers as key options for passing on happiness to recipients.”

For ‘TOPS OF HAPPINESS 2026,’ curated for the joyous transition from the old year to the new, TOPS brings together best-in-class products from around the world and quality items from Thai producers into over 60 premium hampers that span every dimension of giving, presented across multiple categories, including:

World-class premium hampers for every moment of giving – Exclusive & Imported hampers gather elevated luxury in a Truly World Class Curation that reflects the giver’s refined taste and the recipient’s genuine delight. Each hamper features meticulously selected products from leading global brands, such as Grandma Wild’s Biscuits — time-honoured recipes enjoyed for generations; Muraglia Extra Virgin Olive Oil Intense — premium Italian olive oil made from Coratina olives; and Langnese Acacia Honey with Comb — 100% pure German acacia honey, naturally harvested and golden-clear.
Health-focused hampers to show you care for those you love – Share well-wishes with premium fruit hampers, featuring high-quality fresh fruit from certified sustainable farms in Thailand and in-season produce rich in nutrients — ideal for seniors and respected elders. Each hamper is elegantly and thoughtfully designed with environmentally friendly materials. Each item is carefully selected so recipients enjoy natural sweetness, strong nutritional value and heartfelt care that endures across every occasion of blessing.
Snacker hampers — let happiness start with ‘delicious’ and fill every moment – Deliver full-on fun with Snacker hampers that bundle joyful colors and flavors from popular snacks and treats by leading global brands. These cheerful hampers spark smiles with crispy snacks, beloved sweets and better-for-you nibbles to suit every lifestyle — channeling positive energy, fun and delight into every gifting moment.
Sustainability hampers supporting Thai farmers and local entrepreneurs – Hampers that celebrate Thainess through produce from farmers, communities and SMEs nationwide — from fresh fruit and vegetables from quality origins to renowned local specialties, to GI products expressing each region’s unique identity. They also include items from Jing Jai Farmers’ Market and TOPS TONGTIN, initiatives that sustainably empower real farmers and community businesses. Beautifully presented with Thai storytelling and craftsmanship, the hampers are filled with rigorously selected products, so recipients feel the quality, safety and the makers’ intent — gifts that power stable, sustainable growth for Thailand’s local economies on every giving occasion.

In addition, TOPS extends festive happiness with a broader selection of curated seasonal products and special items than ever before — notably seasonal imports from over 37 countries, together with over 435 limited-exclusive items only at TOPS, providing a comprehensive range so customers can share happiness that truly resonates with both giver and receiver.

TOPS also enhances the festive experience with special menus from TOPS EATERY, crafted from quality ingredients with meticulous preparation, serving exclusive seasonal delights such as Christmas Turkey Set, Xmas Sausage Platter and Salmon Wellington. Sweet finishes and festive bakes from THE BAKER include Apple Pie, King’s Cake Original, Christmas Cookies, and Gingerbread House designs — bringing flavours of joy, warmth and memorable moments for every family.

“TOPS remains committed to being ‘the destination for discovering extraordinary experiences in every season’ under the ‘Every Day DISCOVERY’ concept, standing alongside Thais in every moment of joy — especially at Christmas and New Year, a season rich with meaning. We aim to help create happy moments for everyone through experiences that go beyond shopping, conveying warmth at every step of the giving journey, from choosing the gift to presenting it to those we love,” concluded Mr. Chakkit

Special offer! Purchase participating gift hampers and, upon reaching the specified spend thresholds, receive gift cards worth up to 150,000 baht in total. The1 members can redeem points equal to the purchase amount for an extra discount of up to 12.5%, plus enjoy privileges from participating credit cards. Offers run from today through 6 January 2026. See details in the 2026 e-catalogues: TOPS at https://tops.sh/s/keJmOf and TOPS FOOD HALL at https://tops.sh/s/ALHvtx.

Share happiness in this special season with TOPS in the ‘TOPS OF HAPPINESS 2026’ campaign from today through 6 January 2026 at TOPS and TOPS FOOD HALL branches nationwide, or shop conveniently anywhere via TOPS ONLINE. For further information, visit www.TOPS.co.th, Facebook ‘TOPSThailand’, or add LINE @TOPSThailand.

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