Bangkok, 20 May 2025 — TOPS, the food business under Central Retail, invites customers to celebrate the 50th anniversary of diplomatic relations between Thailand and China with the launch of its grand Chinese food festival, ‘Discover China’, under the concept ‘Savor Sichuan and Explore Culinary Treasures’. This inaugural event opens the door to a treasure trove of Sichuan tastes and a diverse array of authentic Chinese flavours, bringing to life the richness of Chinese cuisine with premium ingredients and meticulously curated products from iconic provinces across China. The festival runs now through 27 May 2025 at participating TOPS and TOPS FOOD HALL branches nationwide.
Chinese culture continues to enjoy immense popularity in Thailand, with Chinese television series recently fuelling even greater interest in the language, fashion, and—most notably—Chinese cuisine. For many viewers, these captivating food scenes have sparked a growing desire to experience authentic Chinese flavours first-hand. In line with its positioning as a ‘Food Discovery & Destination’, TOPS is marking this diplomatic milestone with the launch of ‘Discover China’ under the theme ‘Savor Sichuan and Explore Culinary Treasures’, presenting premium ingredients, condiments, and curated food kits—including innovative semi-prepared products—designed for the modern lifestyle. The spotlight is firmly on the crowd-favourite dishes of Sichuan cuisine, mala and hotpot:
- Seasonal Fruit & Vegetables Delivered Fresh from Source to Kitchen — Experience market-fresh Chinese produce with an exquisite selection of seasonal fruit and vegetables sourced directly from top-tier growing regions across China. Highlights include fresh raspberries, juicy snow pears, meaty shiitake mushrooms packed with natural protein, white and brown shimeji mushrooms handpicked from Shenzhen, and thin-skinned, fragrant lemons from Qingdao. Also on offer are premium-grade broccoli and cauliflower from Yunnan. Each dish tells a story and offers an authentic taste of Chinese culture.
- Premium Noodles for the Devoted Noodle Lover — Curated for noodle enthusiasts, TOPS presents a variety of top-selling noodles from renowned Chinese brands. Explore the popular instant noodle from Hao Huan Luo in two iconic flavours—sweet clam and lobster & clam—with rich seafood aroma. Kang Shi Fu’s cup noodles deliver an authentic braised beef flavour with satisfyingly thick noodles. Mala fans must try the chewy spicy mala noodles from the famed hotpot brand Haidilao, offering hotpot-style indulgence in a quick and easy format.
- Create Authentic Sichuan Mala at Home — Hotpotophiles rejoice ! Find all the ingredients and condiments needed to create a rich, spicy, and numbing Sichuan mala experience at home. Choose from intensely flavoured concentrated hotpot broths by De Zhuang, authentic Sichuan chilli oil, and fried beancurd from Foodee. Add layers of umami with Sichuan-style chilli fermented bean paste and Chongqing-style chilli sauce from Chin Eat. Classic Chinese staples like Lee Kum Kee’s dark soy sauce and oyster sauce round off your home-cooked Chinese dishes with a perfectly balanced flavour and bring authentic taste to your table—just like dining at a traditional Chinese restaurant.
- Beverages to Pair with Your Favourite Chinese Dishes — No meal is complete without a refreshing drink! Whether you’re enjoying mala, hotpot, or your favourite Chinese dish, TOPS has the perfect beverage to pair. Try Wang Lao Ji, a beloved herbal drink often paired with hotpot, or Chi Forest’s sparkling lychee water—sugar-free and naturally flavoured for guilt-free enjoyment. Also available are Tai Sun Dhong Gua Cha winter melon tea for a soothing traditional touch, and Ambrosial Greek-style drinking yoghurt—creamy, rich, and made with premium milk. Don’t miss AMX’s strawberry yoghurt from Dandong, made with natural fruit and no added sucrose, offering healthy indulgence in every sip.
- Chinese-Inspired Snacks for Every Moment — Enjoy every day with fun, flavourful Chinese snacks. Favourites include Xiaomimi chewy fruit candies—sweet and tangy with a refreshing kick, White Rabbit creamy candy—a nostalgic treat loved by all. For crispy snack fans, don’t miss Xiao Pang broad beans crab roe flavour, rich in flavour and texture, and Want Want Roll Mi crispy rice rolls filled with cheese for an irresistible savoury treat.
TOPS is also thrilled to welcome Chef Ploy Nattanicha Boonlert, from Master Chef Thailand Season 1, who will share creative product reviews and exclusive recipe ideas using Chinese ingredients via Tops Food Hall’s official Facebook and Instagram, and TikTok: Tops Thailand.
Join the culinary celebration and savour the flavours of Sichuan taste and a diverse array of authentic Chinese flavours with premium Chinese food products and ingredients at the ‘Discover China: Savor Sichuan and Explore Culinary Treasures’ event, taking place now through 27 May 2025 at participating TOPS and TOPS Food Hall locations nationwide.
For more information, visit www.tops.co.th, Facebook: TopsThailand, or add LINE: @TopsThailand
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