TOPS under Central Retail Brings the Magic of Italy to Thailand with ‘Discover Italia: The Most Iconic Products by Region’, Showcasing Italy’s Most Celebrated Regional Specialties, bringing them directly to you without the need to travel far

Bangkok, 4 June 2025 – TOPS, the food business under Central Retail, continues its commitment to cultural exchange by partnering with the Embassy of Italy in Thailand and the Italian Trade Agency (ITA) under an official Memorandum of Understanding (MOU) to consistently promote and communicate Italian culinary heritage through authentic Made-in-Italy products. Reinforcing its ‘Every Day DISCOVERY’ concept, TOPS is launching ‘Discover Italia : The Most Iconic Products by Region’, an extraordinary showcase of over 1,200 meticulously curated premium products from Italy’s most renowned regions. This event offers Thai consumers the chance to experience the authentic flavours of iconic Italian provinces including Emilia-Romagna, Lombardia, Abruzzo, Trentino-Alto Adige, Piemonte, Puglia, Calabria, and Campania. The event runs from 28 May to 10 June 2025 at participating TOPS, TOPS FOOD HALL, TOPS DAILY branches, and online via TOPS ONLINE.

Discover the regional flavours of Italy — a culinary journey from north to south that embodies the true essence of Italian cuisine:

Emilia-Romagna – Known as the heartland of Italian flavour, this region is famed for its local delicacies and premium ingredients. Highlights include the aged balsamic vinegar from historic brand Giuseppe Giusti, matured in a variety of wooden casks such as cherry, oak, and chestnut for a smooth, subtly sweet complexity, and Matilde Vicenzi puff pastries, crisp and buttery, encapsulating traditional Italian delight.

Lombardia – Located in northern Italy, this region is celebrated for top-quality produce, particularly Risotto Arborio rice. This short, pearl-like grain is rich in starch, producing a tender, creamy texture that is perfect for creating traditional risotto dishes beloved by Italian chefs.

Abruzzo – A region nestled between the mountains and the Adriatic Sea, known for its heritage in organic farming. Discover Le Pastine Bio, organic durum wheat pasta with an authentic wheat aroma and firm texture that truly represents Italian excellence.
Trentino-Alto Adige – A unique cultural blend of Italian, Austrian, and German influences, expressed through its distinct culinary offerings such as Schär ladyfinger biscuits – gluten-free, delicately sweet, light and crisp – perfect for making tiramisu or enjoying with a favourite beverage.

Piemonte – Recognised as one of the birthplaces of Italy’s legendary chocolate tradition, home to premium chocolatiers such as Venchi. Their dark chocolate uses high-quality cocoa beans for a rich, velvety melt-in-the-mouth experience, with an aroma that evokes the comfort of traditional Italian hot chocolate.

Puglia – Italy’s premier region for olive oil. This region features the popular brand Olio Guglielmi, a premium olive oil with a fragrant aroma, rich in healthy antioxidants. Another highlight is Marella brand pasta, made from organic durum semolina, offering a firm yet tender texture and available in a variety of vibrant colors and shapes that are both delicious and visually appealing on the plate.

Calabria – At the southern tip of the Italian peninsula, this region offers robust and flavourful ingredients. A highlight is the Delizie Di Calabria pasta sauce, known for its bold Mediterranean spice and nutritional value – a favourite among those who love fiery and authentically Italian tastes.

Campania – Often hailed as Italy’s ‘Capital of Pasta’ and the birthplace of pizza and spaghetti. TOPS presents Pastificio Liguori pasta, crafted from 100% durum wheat and certified PGI (Protected Geographical Indication). This time-honoured brand is celebrated for its perfectly chewy texture and authentic Italian character, adored by pasta lovers worldwide.

Shoppers can also indulge in Italy’s best-loved snacks and treats, from intensely flavoured Loacker wafers and classic Ferrero Rocher chocolates to Nutella biscuits filled with luscious chocolate spread. Premium cheeses from famed brands such as Consorzio Virgilio and Arnoldi are also on offer, aged and quality-assured for true connoisseurs.

Join us for a celebration of Italy’s finest regional tastes at ‘Discover Italia: The Most Iconic Products by Region’, from 28 May to 10 June 2025 at participating TOPS, TOPS FOOD HALL, and TOPS DAILY stores, and online at TOPS ONLINE. For more information, visit www.tops.co.th, Facebook: TopsThailand, or LINE application @TopsThailand.

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