- Launches ‘4-Region SME Stamp’ Campaign, Inviting Thais to Explore Local SMEs Treasures, Collect Stamps, and Redeem Exclusive Premium Rewards Nationwide
Bangkok, November 18, 2025 — TOPS, under Central Retail, proudly celebrates the third anniversary of its ‘TOPS TONGTIN’ project, reaffirming its role as a leading platform driving the sustainable growth of Thai SMEs under the concept of ‘LOCAL DISCOVERIES’ showcasing the charm and stories behind high-quality local products from across Thailand.
Over the past three years, the project has attracted more than 2,700 entrepreneurs, with sales growing by over 270 percent. To mark this milestone, TOPS is launching
the nationwide ‘4-Region SME Stamp’ campaign, inviting customers to enjoy shopping while supporting local products and collecting stamps to redeem exclusive regional rewards. Participants also stand a chance to win a one-night stay for two at Cocoa Valley Resort, Nan Province, totaling 2 prizes. The campaign runs from now until 6 January 2026 at all participating TOPS and TOPS FOOD HALL branches nationwide, as well as via TOPS ONLINE
Mr. Stephane Coum, Chief Executive Officer of Food Group, Central Retail, said, “SMEs are one of the most crucial engines powering Thailand’s economy. According to the Office of Small and Medium Enterprises Promotion (OSMEP), Thailand’s MSME (Micro-entrepreneurs, Small and Medium-sized Enterprises) sector contributed 1.57 trillion baht to the country’s GDP in Q2 2025, equivalent to 34.47 percent of the national GDP, growing by 2.78 percent year on year. This underscores the vital role of small entrepreneurs who continue to drive both local and national economic growth. As a leading food retailer that has long been by the side of Thai people, TOPS recognises the importance of the SME sector as a key pillar of the economy. We are committed to supporting and strengthening local entrepreneurs nationwide, helping them to develop sustainably and expand their competitiveness on the global stage.”
The TOPS TONGTIN platform, one of TOPS’ flagship initiatives dedicated to strengthening Thailand’s grassroots economy, has now entered its third year reflecting the brand’s steadfast commitment to empowering local producers and helping them ‘rise to the TOPS level’. This aligns with TOPS’ vision for sustainable retail under its ‘12 Missions to Sustainable Retail’ strategy and the ‘Small Acts Together’ philosophy, as well as supporting the government’s ‘Quick Big Win’ policy to elevate Thai SMEs’ potential. TOPS will continue its mission as a ‘Platform of Opportunities’ creating value, distributing income, and strengthening Thailand’s grassroots economy towards stable and sustainable growth.
Mr. Brian Hill, Head of International Business and Partnership of Central Food Retail under Central Retail, added, “Over the past three years, TOPS TONGTIN has demonstrated the tremendous potential of local Thai entrepreneurs in bringing their products to modern trade with pride. We believe every local product has a story, an identity, and a heritage worth sharing with consumers — and that belief forms the heart of our ‘LOCAL DISCOVERIES’ concept, which TOPS delivers through a shopping experience that connects people with local products from every region nationwide. This year, over 700 entrepreneurs nationwide joined the programme a 25% increase from last year bringing the total number of TOPS TONGTIN products on shelves to over 500 items, with sales rising by more than 50%. We aim to onboard 20% more SMEs in 2026
To broaden opportunities, TOPS has expanded its dedicated ‘TOPS TONGTIN’ zones across 103 branches of TOPS and TOPS FOOD HALL nationwide. Looking ahead, TOPS plans to extend its retail network internationally through partnerships with global allies such as WeChat (China), FairPrice (Singapore), and Robinsons Philippines, covering more than 60 SKUs, with further partnerships in development. TOPS is also launching the ‘4-Region SME Stamp’ campaign to celebrate the 3rd anniversary of the “TOPS TONGTIN” initiative, inviting customers nationwide to support local Thai products while enjoying a fun shopping experience and premium rewards from all four regions of the country.
For the ‘4-Region SME Stamp’ campaign, TOPS invites customers nationwide to embark on a remarkable shopping experience and discover the unique charm of local products from North to South. The campaign promises both enjoyment and great value, along with exclusive premium rewards from each region. Customers can join via My Rewards on the LINE Official Account @TOPSThailand by linking their The1 membership before making purchases of SME products from the designated regions. Receive 1 stamp for every 200 baht spent. Collect 10 stamps to redeem special regional premium gifts, each showcasing the beauty and identity of Thai craftsmanship.
- Central Region – Free Elephant Mug from the “Think of Thailand” brand, a high-quality porcelain piece featuring the beauty of the Thai elephant in a contemporary line-drawing, infused with an aura of Thai culture (valued at 339 baht).
- Northern Region – Receive a free premium “Moo Maew” lunchbox from the brand Mae Aew (Spicy Crispy Pork Rind Spicy Flavour), conveying the aura of Northern culture in a slow-paced, warm, and gentle-hearted way. The lunchbox comes in a cute, convenient, and easy-to-carry design, perfect for enjoying meals anywhere just like being at home with mom (valued at 350 baht). Additionally, customers can choose from two Northern-style fabric tote bags from the brand “Por Jao”:
an Owl pattern or an Elephant pattern. Both designs are cute, bright, and evoke the charm of the Northern mountains (valued at 159 baht). - Northeastern Region (Isan) – Receive a free premium handmade iPad pouch from the “Tom Jub Ubon” brand, created by a local women’s group in Ubon Ratchathani. Featuring a chic design of indigo-dyed fabric with printed patterns paired with Pha Khao Ma, this exquisite handmade piece is infused with the charm of Isaan-style Thai textiles (valued at 329 baht)
- Southern Region – Receive a free Southern-style fabric tote bag from the brand “Grand Mom Aead” – a bright and vibrant in true Southern fashion, this bag is easy to carry, practical, and ready for any adventure. It’s perfect for shoppers, travelers, or anyone looking for a go-to everyday tote (valued at 159 THB).
Grand Prize: Customers with the highest accumulated purchase value (TOP Spenders) will have the chance to win a free one-night stay for two at Cocoa Valley Resort, Nan province, including a cocoa-making workshop and farm tour (worth 4,999 baht per prize; 2 prizes in total). Join the celebration, explore the finest regional products, and support quality items from Thai artisans along with new arrivals from TOPS TONGTIN. Enjoy the ‘4-Region SME Stamp’ campaign from today until 6 January 2026 at participating TOPS and TOPS FOOD HALL branches, as well as via TOPS ONLINE. For more details, visit the TOPS TONGTIN Facebook page, or learn how to join the programme at https://topstongtin.tops.co.th/
For further information, visit www.TOPS.co.th, Facebook ‘TOPSThailand’, or add LINE TOPSThailand.
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#12MissionsToSustainable Retail #SmallActsTogether
