TOPS DAILY Launches a New Hybrid Model: ‘TOPS DAILY × TOPS WINE CELLAR’—Combining the Strengths of a Convenience Store and a Specialty Wine Shop, Targeting Tourists and the Premium Alcohol Market. The First Pilot Phase Rolls Out with 13 Prime Locations, Catering to Thailand’s 600-Billion-Baht Convenience Store Market Growth.

TOPS DAILY Laguna Village Recognised for Excellence in Retail Innovation with the ‘Convenience Retailer of the Year’ Award at the 2025 NACS Convenience Retail Award ASIA-PACIFIC

Bangkok, 18 March 2025 — TOPS DAILY, operated by Central Food Retail Group under Central Retail, is making waves in the convenience store industry with the launch of ‘TOPS DAILY × TOPS WINE CELLAR’—a groundbreaking hybrid model that seamlessly integrates two powerhouse brands of Central Food Retail Group: TOPS DAILY, a leading mini-supermarket, and TOPS WINE CELLAR, a premium specialty wine store. This innovative concept redefines convenience for customers by introducing an extensive range of over 700 premium alcoholic beverages from 13 countries worldwide. With Thailand’s tourism industry rebounding and the growing demand for premium alcoholic products, TOPS DAILY × TOPS WINE CELLAR strategically targets high-traffic tourist destinations. The company is launching 13 pilot stores in prime locations—including Phuket, Koh Samui, Koh Phangan, and Pattaya—as part of the first phase, with plans to expand by an additional 20–25 stores in 2025.

Further reinforcing its position as a leader in the food retail industry, TOPS DAILY Laguna Village has been recognised with the prestigious ‘Convenience Retailer of the Year’ award at the 2025 NACS Convenience Retail Award ASIA-PACIFIC, highlighting the company’s relentless drive for innovation and its ability to redefine the retail landscape.

Mr. Stephane Coum, Chief Executive Officer of Food Group at Central Retail, stated that Thailand’s convenience store sector remains highly competitive, driven by evolving consumer trends, government stimulus measures, and the continued growth of the tourism industry. It is projected that in 2025, the market value of the Thai convenience store market is expected to grow significantly to 638 billion baht (Source: Land and Houses Bank). To stay ahead in this competitive landscape, TOPS DAILY has strategically differentiated itself by capitalising on the resurgence of international tourism. The Tourism Authority of Thailand (TAT) forecasts 40 million inbound tourists in 2025, a sharp increase from 35.54 million in 2024, contributing to a growing demand for premium alcoholic beverages—up 13% in key tourist hotspots like Pattaya and Phuket.

Recognizing this emerging opportunity, TOPS DAILY × TOPS WINE CELLAR was born—a hybrid convenience store model combining the strengths of two powerhouse brands of Central Food Retail Group. The concept merges TOPS DAILY, a mini-supermarket offering a diverse range of global consumer goods, with TOPS WINE CELLAR, a specialty wine store featuring a curated selection of premium, exclusive, and high-quality wines sourced directly from top wineries worldwide by our wine-buying experts—at competitive prices. This innovative retail model redefines convenience shopping, providing customers with a unique experience that meets local lifestyle needs all in one place. Aligned with Central Retail’s Truly World-Class Omni-Channel Lifestyle Food Retail vision, it sets a new benchmark in Thailand’s convenience store industry.

Ms. Maytinee Phisutsinthop, Chief Operating Officer (Small Format), Central Food Retail under Central Retail, highlighted that TOPS DAILY × TOPS WINE CELLAR is a unique hybrid model, the first in the market to merge a convenience store with a specialized wine shop. This aligns perfectly with TOPS DAILY’s ‘Joy-venience Store’ concept, enhancing customer convenience with enjoyment. The first pilot store, TOPS DAILY Laguna Village in Phuket, officially opened in late 2024, marking the beginning of this groundbreaking expansion. With this model, the alcoholic beverage selection—comprising beer, wine, and spirits—expanded from 240 to 700 items. Additionally, a dedicated zone was introduced to showcase premium alcoholic products, allowing customers to explore a wider selection and immerse themselves in the world of fine beverages. This strategic move has proven highly successful, with the daily sales of TOPS DAILY Laguna Village exceeding expectations by 37%, driven predominantly by international tourists, who make up 60% of the customer base.

TOPS DAILY × TOPS WINE CELLAR: A Game-Changing Hybrid Model with 3 Key Highlights

One-Stop Shopping for All Your Needs: The integration of TOPS DAILY x TOPS WINE CELLAR caters to customers seeking a complete shopping experience in one place. From daily essentials and fresh groceries to premium wines and imported beverages, customers can conveniently find everything they need—all under one roof.

A Curated Selection of Premium Imported Wines : A true haven for wine lovers and social enthusiasts, TOPS DAILY × TOPS WINE CELLAR boasts an extensive selection of over 300 premium wines from 13 countries, including 200 exclusive labels sourced directly from the wineries and distributed exclusively by TOPS. Beyond wine, the store also features a diverse collection of other premium alcoholic beverages, complemented by in-house wine specialists who provide expert recommendations tailored to each customer’s preferences.

A Relaxed, Enjoyable Atmosphere: Immerse yourself in a refined shopping experience with a dedicated space designed for relaxation and socialising. Enjoy a diverse selection of beverages in a comfortable setting, making every visit to TOPS DAILY x TOPS WINE CELLAR more than just shopping—it’s an indulgence.

“Currently, the TOPS DAILY × TOPS WINE CELLAR hybrid model is operating in 13 key tourist destinations in its first phase, including Phuket, Koh Samui, Koh Phangan, and Pattaya. This pilot phase will allow TOPS DAILY to gain insights into customer engagement with the model in each location. In addition to integrating TOPS WINE CELLAR, the TOPS DAILY branch at Nai Yang, Phuket, has enhanced its offerings by incorporating The Baker Café, strengthening the brand’s position and creating a distinctive shopping experience for customers. This expansion is tailored to meet the lifestyle and needs of each location’s clientele. Moving forward, we aim to expand this model with an additional 20–25 branches by the end of 2025,” concluded Ms. Maytinee.

Building on its remarkable success in both sales growth and retail innovation, TOPS DAILY Laguna Village has emerged as a game-changer with its hybrid retail model—TOPS DAILY × TOPS WINE CELLAR. By strategically integrating the strengths of sub-brands under Central Food Retail Group, the concept not only enhances business opportunities but also seamlessly aligns with evolving customer lifestyles and demands. As a result of its outstanding performance, TOPS DAILY × TOPS WINE CELLAR has been honoured with the prestigious 2025 NACS Convenience Retailer of the Year Award for Asia-Pacific. This accolade was presented at the NACS Convenience Summit Asia, held in Tokyo, Japan—a premier gathering of regional retail leaders, where industry experts exchange insights, discuss trends, and explore strategic advancements in the convenience retail sector. The award, determined by industry professionals and retail operators, represents the highest standard of excellence in global convenience retailing, further solidifying TOPS DAILY × TOPS WINE CELLAR’s position as an industry pioneer.

For more details, visit www.tops.co.th, follow us on Facebook: TopsThailand, or connect via LINE: @TopsThailand.

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