TOPS, under Central Retail, was honoured to welcome H.E. Mr. Manuel Nuche Bascón, Ambassador of the Kingdom of Spain to the Kingdom of Thailand, who presided over the official opening, celebrating the launch of ‘Discover Spanish Fiesta: Spain’s Signature Flavours’ — a vibrant campaign highlighting Spain’s distinct regional delicacies, ranging from Andalusia and Extremadura to Valencia and Catalonia.
The opening ceremony was also graced by a distinguished delegation from the Embassy of Spain in Thailand, including Mrs. Beatriz Lorenzo Didic, Deputy Head of Mission, and Mr. Fernando Hernández Domínguez, Economic and Commercial Counsellor. Representing the Spanish-Thai Chamber of Commerce were Mr. José Luis Durán Sanlés, President; Mr. Doroteo Vélez, Member of the Board of Directors; Mr. Carlos Ballesteros, Advisor; and Mr. Mario Jimeno, General Manager.
The welcoming delegation was led by Mrs. Supatra Chirathivat, Advisor – Corporate Relations and Social Affairs of Central Group, together with Central Food Retail’s senior management team, including Mr. Thanawat Jirajariyavej, Managing Director; Mrs. Sujita Phengoun, Chief Operating Officer – Large Format; Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV; Mr. Benjamin Criballet, Head of Food & Beverage and Ready to Eat; Mr. Brian Hill, Head of International Business & Partnership; and Ms. Yada Sirichote, Head of Direct Import – FMCG Food.
Under the concept “A Curated Celebration of Culinary Heritage,” the campaign invites shoppers on a journey through Spain’s geography of flavour with exceptional imported foods and premium ingredients sourced directly from the country. Highlights include Riofrío Caviar Nacarii Original from Granada, Quesos El Pastor Old Sheep Cheese with Rosemary from Zamora, Castillo de Canena Picual Extra Virgin Olive Oil from Jaén, Ines Rosales Classic Tortas from Seville, La Chinata Sweet Smoked Paprika Powder from Extremadura, Carmencita Seafood Paella Kit, and Torres Extra Virgin Olive Oil Potato Chips from Catalonia.
Through this initiative, TOPS reaffirms its position as a truly world-class food and lifestyle destination, bringing authentic global flavours closer to Thai consumers and embodying the spirit of ‘EveryDay Discovery’.
The public is invited to experience “Discover Spanish Fiesta: Spain’s Signature Flavours” from now until 15 September 2026 at participating TOPS, TOPS FOOD HALL and TOPS FINE FOOD locations nationwide, or via TOPS ONLINE and TOPS Personal Shopper.
