Tops, under Central Retail, Invites You to Celebrate All-American Valentine’s with a Parade of Premium Made-in-USA Products at ‘Discover USA: Love at First Bite’

Bangkok, 11 February 2025 — Tops, the food business under Central Retail, is set to create an extraordinary American-style Valentine’s experience with the launch of ‘Discover USA: Love at First Bite’. This special event brings a taste of the USA straight to Thailand, featuring a parade of iconic products and premium ingredients from all the USA states.

From beloved sweet treats to top-quality ingredients, shoppers can indulge in over 1,500 items sourced directly from the USA. This campaign reaffirms the ‘Every Day DISCOVERY’ concept, inviting customers to uncover new and exciting experiences every day. Celebrate the season of love with exceptional flavours, heartwarming gifts, and exclusive promotions. Join us for this unique celebration from 8-15 February 2025 at participating Tops and Tops Food Hall branches.

Valentine’s Day is a celebration of love, offering a special opportunity for people to express their feelings and strengthen connections with their loved ones in countless ways. Among these, gift-giving stands out as a universal love language, adding a memorable touch to heartfelt moments. To make this Valentine’s Day even more extraordinary, Tops has partnered with United States Department of Agriculture (USDA) in Thailand to host ‘Discover USA: Love at First Bite’. This exclusive event showcases a thoughtfully curated selection of premium USA products, allowing shoppers to experience the charm of the USA without leaving Thailand.

Immerse yourself in an authentic American experience infused with a romantic Valentine’s vibe through three special highlights that Tops has carefully selected to delight and inspire. Get ready to explore:

• Sweetheart Treats — Fall head over heels with America’s most beloved sweets and treats, perfect for sharing with someone special. Discover heart-shaped cookies, vibrant pink and red candies, and decadent chocolate-covered delights. Don’t miss the ultra-creamy, smooth ice cream from Ben & Jerry’s, a Vermont iconic sweet treat, and the fruity, chewy goodness of Fruit Roll-Ups, a snack sensation among American teens from the state of New York.

• Fruits of Love — Celebrate love with nature’s juiciest gifts—fresh, flavour-packed fruits grown with care in the USA’s finest orchards. Enjoy the vibrant, seedless Navel Oranges from California, bursting with sweet, zesty flavour, and crisp, succulent Red Apples from Washington, known for their perfect balance of sweetness and crunch.
• Creamy Indulgence — Treat yourself to the rich, creamy world of America’s finest dairy products. Savour premium cheeses, speciality yoghurts, and unique butters. Highlights include the bold, spicy Jalapeño Cheddar from Vintage, crafted using traditional recipes for an intense flavour and irresistible texture, and silky-smooth cream cheese from Casade Dairy, straight from California. But that’s not all—over 1,500 premium products from across the USA await your discovery. Indulge in Alaskan Black Cod, celebrated for its high Omega-3 content, low fat, and melt-in-your-mouth texture; delicate, low-calorie Sole Fish with its naturally sweet, tender flesh, perfect for health enthusiasts; and USDA-certified premium USA beef from Texas, renowned for its exceptional tenderness and rich, juicy flavour.

The grand opening of ‘Discover USA: Love at First Bite’ was graced by the esteemed presence of Mr. Patrick Packnett, Associate Administrator Foreign Agricultural Service (FAS), USDA, Washington DC, who officiated the event and explored the diverse range of American products on display. Welcoming him were key executives from Central Group, including Mrs. Supatra Chirathivat, Executive Vice President, Office of Policy Management for Corporate Relations and CSR, Central Group; Mrs. Nongnuth Phetcharatana, Advisor to Central Group; Mrs. Sujitra Phengoun, Chief Operating Officer, Central Food Retail under Central Retail; Mr. Thanawat Jirajariyavej, Chief Merchandising Officer, Central Food Retail under Central Retail; Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV, Central Food Retail under Central Retail; The event also featured special appearances from the executive team, adding to the celebratory atmosphere. Additionally, as part of the campaign, Pongtawat ‘Chef Ian’ Chalermkittichai, one of Thailand’s top chefs, famed for his appearances on Iron Chef tv programme and as a judge on various national cooking competitions, has shared his creative inspirations, demonstrating how to craft exclusive dishes using premium American ingredients available only at Tops. Highlights included: Frozen Alaskan Cod, prized for its rich flavour and delicate texture; Spectrum Avocado Oil and Apple Cider Vinegar, ideal for health-conscious foodies; A variety of premium Wisconsin cheeses from ORA Life, each offering unique textures and tastes; and finally, King Arthur Unbleached Bread Flour, perfect for artisanal baking to create a heartfelt experience through new menu creations for the season of love, you can watch the cooking demonstration on Facebook or Instagram at Tops Food Hall.

Don’t miss the chance to create unforgettable Valentine’s memories at ‘Discover USA: Love at First Bite’, where love meets flavour in true American style. Enjoy exclusive promotions to make your shopping spree even more rewarding.

Special Offer: Spend 1,000 baht or more on participating USA products per receipt and receive a 100-baht gift voucher for free!  Extra Perks for The 1 Expat: Get additional privileges through  The 1 App—enjoy a 70-baht discount when you spend 800 baht or more on participating USA products per receipt. (Limited to one redemption per member.) Shop from 5 – 18 February 2025 at participating Tops and Tops Food Hall branches.

For more information, visit www.tops.co.th, follow us on Facebook: TopsThailand, or connect through LINE: @TopsThailand.

#Tops #EveryDayDISCOVERY

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