Central Food Retail Co., Ltd. has partnered with Sherwood Corporation (Thailand) PCL (SWC) to officially launch The Goody, a premium pet food and pet care brand, at TOPS Central Northville, selling through the TOPS and PET ‘N ME network of over 155 branches nationwide — supporting the growth of Thailand’s pet market and elevating the Pet Parent experience through an Omni-channel strategy connecting in-store and online channels. The launch answers Thailand’s fast-growing pet market, driven by “Pet Humanization” as Pet Parents increasingly treat pets as family. Central Northville was chosen as the venue for the official launch event as a Pet Friendly Destination whose customer base — families, younger generations, and Pet Parents with strong purchasing power — closely matches The Goody’s target market.
The Goody is built on “From Pet Parent to Pet Parent,” pairing a Signature Formula with Expert Nutrition for pets’ health and quality of life. By partnering with a specialized, internationally certified manufacturer like SWC, TOPS further strengthens its ability to meet customers’ demand for premium nutrition and care, broadening TOPS and PET ‘N ME’s Premium Pet Food and Grooming range while giving SWC access to high-purchasing-power customers through the network.
The launch event was presided over by Mr. Prachak Tangkaravakoon, Founder of SWC. The event was attended by Central Food Retail’s TOPS and PET ‘N ME leadership, led by Ms. Nisara Chaitantipong, Head of FMCG, Food & Non-Food; Ms. Runchana Tiemsurawach, Head of Retail Operations, PET ‘N ME; and Ms. Chalida Niyomvanit, Head of PET H&W, together with The Goody’s team, led by Mr. Narongrit Tangkarawakun, CEO, and Mr. Toby Chaivat Tangkaravakun, Director of Pet Business, plus Mr. Sumate Chanthainyong, General Manager of Central Northville. Highlights included an official opening, a panel talk, a Meet & Greet with Peach and Leon, and activities for Pet Parents with product sampling.
The Goody products are available today at TOPS and PET ‘N ME branches nationwide, totaling 155 locations, with a product range spanning dog dry food, cat dry food, dog shampoo and cat shampoo.
This marks the start of a broader Pet Ecosystem connecting products, services, and experiences for Pet Parents, positioning The Goody among Thailand’s leading Premium Pet Food & Grooming brands.
#TOPS #EveryDayDISCOVERY #CentralRetail #PETNME #THEGOODY #SWC
###
