Bangkok, 2 September 2026 – TOPS, under Central Retail, invites Salmon Lovers to discover the exceptional flavours of the Norwegian sea, making every salmon meal even more exciting with a chance to experience Norway’s cold, crystal-clear waters first-hand through the “From Sea to Sky: Salmon Passport – Savour, Enjoy, and Fly to Norway” campaign. Bringing together a wide selection of premium Norwegian Salmon products all in one place, the campaign offers everything from fresh and smoked salmon to processed favourites, including Norwegian Salmon Fillet, fresh Norwegian salmon fillet with skin; Norwegian Salmon Steak Cut, fresh Norwegian salmon cut into steaks; Blacksalmon, smoked Norwegian salmon; Norwegian Fresh Salmon Sashimi; My Choice Smoked Fjord Trout with Black Pepper; Koreadong Frozen Korean Soy Sauce Pickled Salmon; and many more. Adding even more excitement, shoppers can collect stamps through the Salmon Passport when purchasing participating products and enjoy two rewarding treats.
First, earn a chance to win one of two exclusive prizes: the Grand Prize, two round-trip air tickets from Bangkok to Oslo, sponsored by Thai Airways, together with a three-night stay in Oslo, Norway; or one of 20 Exclusive Cooking Workshop experiences with Chef Jib from MasterChef: The Professionals Thailand. Second, receive a complimentary Norwegian Salmon cooler bag when spending the required amount on participating products: a size M bag with a minimum spend of THB 1,099, or a size L bag with a minimum spend of THB 2,990. Salmon Lovers can join the campaign from 1 September to 31 October 2026 at participating TOPS and TOPS FOOD HALL stores, as well as TOPS ONLINE.