Caltex has partnered with Central Food Retail Company to offer “Tops Daily” stores at its Caltex service stations
Caltex has partnered with Central Food Retail Company to offer “Tops Daily” stores at its Caltex service stations, as part of its strategy to expand the service offerings at its sites. Caltex and Central Food Retail Company, which has two co-located sites in Asoke and Ngamwongwan.
Mr. Adrian Bendeck, Country Chairman and General Manager-Products, Chevron (Thailand) Limited, marketer of Caltex brand, together with Mr. Alistair Taylor, President of Central Food Retail Company Limited, the operator of Central Food Hall, Tops Market, Tops Super and Tops Daily officially opened Tops Daily in Caltex Service Station-Ngamwongwan. This partnership is expected to further enhance the value both businesses bring to the consumers who will be able to combine their shopping and re-fueling at the same time.
The partnership combines the key strengths, experiences and expertise of both Caltex and Central Food Retail Company to meet the increasing demand of our customers. Mr. Bendeck explained “The busy lifestyle of the commuters today leads them to look for more services and facilities beyond filling their tanks. They are looking for a one-stop shop which will offer them a range of services such as car maintenance, restaurant, coffee corner as well as grocery shopping. The opening today is part of Chevron’s strategy to expand the backcourt offerings at our service stations by teaming up with experienced and reliable partners like Central Food Retail Company.
Mr. Alistair Taylor, President of Central Food Retail Company Limited, Operator of “Tops Daily”, commented regarding this retailing partnership that the partnership with Caltex helps enhance both our competitiveness by offering our consumers with new and convenient experience. We have developed model of Tops Daily for the best fit to serve customers in Caltex Service Station. Tops Daily in Caltex Service Station will provide you with all your daily needs, fresh produce, food and beverage items as well as health and beauty products. Also available at our shops are bill payment by Counter Service and mobile phone top-up by E Pay. After two weeks opening, the feedback has been very positive and welcoming especially key category of beverages and ready- to-eat food such as dim-sum and sausages.
Customers will enjoy shopping for their daily needs with our joint promotion program. This will better serve the customers’ requirement and help facilitate their shopping in the business area and central locations. It reflects our commitment, leadership in the supermarket chain business and strong retail brand committed to providing customers with the best service and the highest quality standards in Caltex service stations.