A “gastronomic” partnership between two giants of the food world Central Food Retail and Le Cordon Bleu
Bangkok July 14, 2015 – Central Food Retail announces its new partnership with Le Cordon Bleu (Blue Ribbon) to offer Le Cordon Bleu’s world-class range of gourmet foods in Thailand, along with a new collection of products jointly developed by Le Cordon Bleu and Central Food Retail.
Today, Mr. Nick Reitmeier, Senior Vice President – Buying, Own Brand, Premium Format Development of Central Food Retail Company Limited, together with Mr. Lindon Price, General Manager Le Cordon Bleu Thailand, officially launched Le Cordon Bleu’s range of gourmet foods and products exclusive to Central Food Hall and selected Tops market across Thailand. This partnership aims to bring costumers gourmet creations and professional kitchen essentials.
Mr. Reitmeier states that Central Food Retail strives to provide customers the finest quality, uniquely sourced products from around the world. He is very pleased to share Le Condon Bleu’s gastronomic traditions to Thai customers through 22 exclusive products ranging from biscuits, condiments and teas to kitchen towels and gourmet gifts. Additionally, an assortment of locally sourced products such as Rice Berry, honey, pasta and so much more, will be available under a new, ultra-premium range, Collection des Chefs, licensed under Le Cordon Bleu. Central Food Retail will also release a collection of products tested and recommended by Le Cordon Blue under its private label – Cooking for Fun.
• Cooking for Fun Organic Hom Mali Rice
• Cooking for Fun Olive Oil
• Cooking for Fun Balsamic Vinegar
Mr. Price mentions that after the prestigious launch of the Le Cordon Bleu Dusit Culinary School in Bangkok back in 2007 and its continued success over the years, Le Cordon Bleu is excited to begin a new venture with Central Food Retail, Thailand’s biggest food retailer. The assortment of culinary products will also coincide with Le Cordon Bleu’s 120th anniversary celebration. Also, Le Cordon Bleu will too be partnering with Central Food Retail in ‘Tour de force’ across Thailand to promote the release of the new collections.
“Mr Andre Cointreau, CEO and President Le Cordon Bleu International is delighted that Le Cordon Bleu’s gourmet foods will be enjoyed by gastronomes throughout Thailand in partnership with Central Food Retail”
Central Food Hall and Tops market have always been recognised as a foodie’s top destinations. It is with great pride for Central Food Retail to offer customers the world-class excellence of Le Cordon Bleu. Customers will be able to enjoy Le Cordon Bleu’s range of gourmet foods, as well as exclusive items jointly developed by Le Cordon Bleu and Central Food Retail in the very near future.